Free Resources

Browse our free guides and webinars for expert tips, creative ideas, and helpful insights that make online advertising easy.

HomeResource Center

Upcoming Webinar
4 Crucial Small Business Metrics for 2022 | March 16, 2022 at 1PM EST

You can't make data-driven decisions without data - but how do you know which data matters? Join our webinar to learn how to turn data into meaningful insights.

Hacking Google Ads: One Weird Trick That Could Save You Thousands

Rather than spout the usual list of advice, we take a close look at a real account with exceptionally high Quality Scores and see how they're getting it done.

The Last Guide to Google Ads Account Structure You’ll Ever Need

This is the easy, visual guide to a successful Google Ads account—from campaigns and ad groups to keywords and extensions.

120 of the Best Words & Phrases for Marketing With Emotion

Science tells us that emotion (not logic) drives our decisions. This is your cheatsheet to copywriting that converts—for emails, ads, landing pages, and more.

2021 Search Advertising Benchmarks for Every Industry

Gauge your PPC performance with these benchmarks—including average cost per click, click-through rate, cost per lead, and conversion rate for 20 different industries, plus insights.

The Big, Easy Guide to Keyword Research for Businesses

This step-by-step guide to effective keyword research is packed with pro tips and tools so you can show up exactly where your potential customers are looking online.

Is Google Ads Right For Me? Tips for Every Industry & Business Model

Get answers to the most common (mistaken!) hesitations about running Google Ads, plus tips on how to succeed in your specific vertical.

PPC 101: A Beginner’s Guide to PPC

This is PPC simplified into eight core components with actionable advice for each—making it perfect not just for beginners, but for anyone looking to improve their strategy.

4 Ways to Make Google and Facebook Work Better Together

Learn how to get Google and Facebook to join forces and produce online advertising results and ROI you've never seen before.

The Complete Guide to Super-High Click-Through Rates

We dove into Google Ads accounts with 3x the average click-through rate to find out what makes them so successful. Here are their secrets!

wordstream google ads performance grader

Sign up for our weekly newsletter!

wordstream google ads performance grader