Mary Lister

Mary Lister

Mary is a content writer/strategist at Starry, Inc. and an enthusiast of all things Internet. When she’s not writing words for work, you can find her eating extra-cheesy pizza while planning her next trip.

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The 85 Best Small Business Ideas for 2022 (by Category)

Whether you want something creative, lucrative, at-home, or in-demand, this is your list!

71 Free Marketing Templates You Didn’t Know You Needed

Never start from scratch again with this mega list of review request templates, Instagram caption templates, marketing plan templates, content audit templates, email marketing templates, landing page templates, and more!

The 5 Best Marketing Campaigns We’ve Ever Seen (& How to DIY)

We're sharing different types of marketing campaigns, what you need for a successful campaign, as well as the five best marketing campaigns you can learn from for your own creative and powerful marketing.

How to Write the Perfect Price Increase Letter: 10 Tips & Examples

No one wants to inform customers of a price increase, but with these best practices—plus plenty of price increase letter examples—you can ensure the best possible experience and keep them loyal.

25 Lead Magnet Ideas (With Examples!) to Feed Your Funnel

Lead magnets attract potential customers to your business and can be used at all stages of your funnel. Use these 25 lead magnet ideas and tips to win more customers!

7 Truly Exceptional Content Marketing Examples You’ll Want to Model After

Stuck in a rut or looking for new ways to connect with your audience? We're sharing 7 truly exceptional content marketing examples—plus why they work—so you can apply them to your own content!

How to Build Your Brand with LinkedIn Stories: 7 Ideas & Tips

LinkedIn Stories are bringing that personable feel to the professional network! Learn what LinkedIn Stories are, how to create a LinkedIn Story, LinkedIn Stry best practices, ad get some ideas for creating your own.

CRM: What Your Small Business Needs to Know About Customer Relationship Management

This post explains exactly what a CRM (customer relationship management) platform is, how it can help a small business to grow, benefits and drawbacks of CRM platforms, and features to look for in a CRM for a small business.

How to Get Started with Automated Email Marketing: Tips, Tools, and Examples

Email marketing automation is a huge time-saver for business owners and marketers. This post lays out what email marketing automation is and how to get started, and provides great examples so you're not starting from scratch.