Kristen McCormick

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in local SEO, copywriting, and conversion optimization, and she finds life to be exponentially more delightful on a bicycle.

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The 11 Best Landing Page Examples to Spark Your Creativity (& Conversions)

Caution: Contents flammable! The design, layout, and copywriting in these examples are fire 🔥

27 Restaurant Marketing Ideas: How to Market a Restaurant

The complete guide to restaurant marketing—for dive bars to Michelin five stars and everything in between.

54 St. Patrick’s Day Instagram Captions (The Cliche-Free List)

"Kiss me I'm Irish" is not on this list. Promise.

73+ Instagram Story Ideas to Keep Your Followers Coming Back

Warning: This post puts you at risk for CBI (creative brain implosion).

50+ Easy & Creative March Marketing Ideas (With Examples!)

In like a lion, out like a lamb, and chock full of opportunities to connect with your audience.

16 Awesome Facebook Ad Examples (& Why They Work)

Get ideas for copy and creative with these examples, from the competitive to the cute and everything in between.

How Much Does Google Ads Cost in 2022?

All of the benchmarks, factors, and tips you need to determine your budget.

How to Come Up With a Business Name: The Creative & Practical Checklist

Ideas to pursue, mistakes to avoid, and legal steps to take.

How to Write a Case Study (+10 Examples & Free Template!)

Say goodbye to boring PDFs and hello to inspiring stories that sell.