June. School is out (was it ever in?) No more warm weather teasers. Accordions abound (What? We’ll get to that later). June is filled with freedom and fresh air, so you can’t afford stale marketing campaigns! While it’s important to identify and harness content types and topics that resonate with your audience, it’s equally as important to step out of your comfort zone and add some color and authenticity to your communication.
And thankfully, June has tons of great causes and holidays to make your summer marketing campaigns hot!
In this post, we’re going to set you up for free and easy June marketing wins so you can stay connected with your customers and attract even more of them.
Without further ado, let’s kick this thing off.
Here are the overarching focal points of June that you can use as a compass for your social media posts, blogs, emails, and promotions.
There is an observance day for just about every niche out there, from gardeners to homeowners, dog owners to runners. The full list (with dates) is at the bottom of this post, but here are some notables:
June is home to LGBTQ Pride Month, National Safety Month, National Great Outdoors Month, and more. Let’s go through some great ways to market your business with these June awareness causes.
The LGBTQ community is one of freedom, creativity, and expression. So why not corporate those themes into your associated campaigns?
And why not with a pride art or pride flag contest? Encourage your social media followers, or even other businesses and nonprofits in your neighborhood, to create their own pride flag or pride art and post it to social media. Make sure they use a specific hashtag so you can gather all entries and pick the winner(s).
Also, depending on your business, you can give away a couples-themed service, such as a couples massage session or photo shoot.
Safety is a versatile topic that can apply to just about any audience. For example, here are some evergreen blog post ideas for different audiences:
You could also take a more seasonal approach by creating content around staying safe in the summer, or by handing out travel-sized sunscreen bottles in your store or with online orders for a limited time.
Of course, travel-related businesses can focus specifically on safe traveling during a pandemic.
Ah, out of lockdown and into the outdoors! People will be particularly excited to get outside this year after so much time inside. Here are some ways to apply this theme to your marketing:
Celebrate the end of the school year with specials geared toward high school or college graduates. Some marketing ideas for you:
Before we get into the sillier of observance days, let’s take care of the two major holidays in June: Flag Day and Father’s Day.
Flag Day is a great way to continue to celebrate America, after Memorial Day has passed and July 4th is still a few weeks away. It commemorates the day that the stars and stripes were adopted for the flag. Here are some marketing ideas for this day:
Of course, you can offer discounts and sales on this day, but here are some other ways to promote your business. We’re always looking for ways to think outside the [tie] box when it comes to Father’s Day gifts.
These observance days provide opportunities to stand out to customers and show your creative side. Let’s dive in!
The first day of June is Flip a Coin Day. This holiday was made to celebrate math, but you can have some fun with it in your marketing content. Here are some ideas:
The people love the Fridays. And the people love the donuts. And on the first Friday in June, they come together on National. Donut. DAY.
Or, do a Google search for “incredible donuts” and prepare to be amazed.
I feel like this should be called the Batman donut
We know that consumers look for businesses that support causes they care about—one of which being environmental protection. Here are some ways to show your support for this cause:
And this one is pretty creative:
While not everyone drinks it, iced tea day is a reminder that summer is here and the weather is beautiful, which puts everyone in a good mood. Here are some simple ways to celebrate:
Nature Photography Day is more than, well, nature photography. It’s about using images to raise awareness and advance conservation and protection efforts for plants, wildlife, and landscapes.
Post some of your best nature photos on social and accompany them with an eye-opening stat pointing to the need for conservation.
The summer solstice is the first, and longest, day of summer. This is the perfect time of year to launch a summer collection, throw a beach-themed event or sale, or offer a beach blanket or koozie with a purchase.
Invite employees to bring their pooches to the office and don’t be shy about advertising their presence on Facebook. The promise of a puppy is enough motivation for people to brave the summer heat and stop by your shops.
And of course, this is the perfect contest opportunity.
Not the sexiest of national days, but a very important topic nonetheless. You can post a video with tips on how to assess your insurance, like with the example below:
And let’s not forget about pet insurance…
And why not throw in a few more for good measure?
Can you top this?
And there you have it. A basketful of ideas and examples to keep your brand creative, attractive, and authentic!
For more monthly marketing ideas, check out these:
And as promised, here’s the list of June holidays and observances.
Go Barefoot Day
Say Something Nice Day
National Leave The Office Early Day
National Running Day – First Wednesday in June
Clean Beauty Day
Hug Your Cat Day
Donut Day – First Friday in June
Bubbly Day – First Saturday in June
Trails Day – First Saturday in June
Higher Education Day
Gardening Exercise Day
Cancer Survivor’s Day – First Sunday in June
Best Friends Day
Call Your Doctor Day – Second Tuesday in June
Iced Tea Day
Herbs and Spices Day
Making Life Beautiful Day
Red Rose Day
Rosé Day – Second Saturday in June
Kitchen Klutzes of America Day
Random Acts of Light Day
First Lady’s Day
Weed Your Garden Day
Sewing Machine Day
Children’s Day – Second Sunday in June
Smile Power Day
Nature Photography Day
Garbage Man Day
Eat Your Vegetables Day
National Splurge Day
Wear BLUE Day – Friday Before Father’s Day
National Flip Flop Day – Third Friday in June
Father’s Day – Third Sunday in June
Summer solstice/first day of summer/ longest Day of the Year
Daylight Appreciation Day
HVAC Tech Day
National Hydration Day
National Pink Day
Take Your Dog to Work Day – Friday After Father’s Day
PTSD Awareness Day
Insurance Awareness Day
Meteor Watch Day
Social Media Day
For more monthly marketing ideas, check out our other posts:
And for a year’s worth of marketing ideas, check out this marketing calendar template from our friends at LOCALiQ.
Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in local SEO, copywriting, and conversion optimization, and she finds life to be exponentially more delightful on a bicycle.
See other posts by Kristen McCormick
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