Kristen McCormick

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in local SEO, copywriting, and conversion optimization, and she finds life to be exponentially more delightful on a bicycle.

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Modified Broad Match Is Going Away: What You Need to Know

Google has made yet another short-notice announcement that the modified broad match type in Google Ads will be phased out in February 2021. This post covers what the change means, what Google says about it, what the community says about it, as well as expert tips on how to navigate the change.

120 of the Best Words and Phrases for Marketing with Emotion

Coming up with compelling, authentic, non-repetitive words and phrases in your marketing materials that appeal to your audience is not easy. This post provides a list of 120+ words and phrases to write effective, emotional copy for a variety of marketing goals.

Creative Newsletter Names: 75+ Ideas & Examples to Inspire You

This post provides words phrases to help you come up with a creative newsletter name for your business, along with real examples of clever newsletters from all over the internet.

42 Powerful Local Marketing Ideas That Work (+Examples!)

This post provides 30 local marketing ideas to help you gain more exposure, build more trust, and attract more customers to your local business, broken down by advertising, local SEO, social media, email marketing, and community.

27 Free & Low-Budget Marketing Ideas for Any Business

Check out our list of fast, free, and creative ways to grow your business!

4 Search Trends That Make Your Google Listing More Important than Ever

Google search is always changing, so as a local business, you need to stay on top of the trends and respond. Here are four major trends that affect the Google SERP, plus actionable tips you can take to keep your Google business listing optimized!

15 Ways to Make Your Website More Visible on Google

You know you need a website to run a business in 2020. But how can you make sure your website is easy to find and highly visible? Here are 15 actionable ways to increase your website's visibility.

The 30 Best Ways to Promote Your Business—With or Without Money

This post covers the most effective ways to promote your business in 2021—most of which are free. You'll learn how to promote your business on Google Search and Maps, social media channels, online directories and review sites, as well as through events, local outlets, and more!

The 27 Best Networking Email Subject Lines (+9 Full Templates!)

Making great connections starts with making great impressions. Use these networking email templates to do just that!