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Marketing Ideas

What’s a marketer or small business owner without ideas? Our marketing ideas blog posts cover everything from holiday marketing, to creative marketing, to low-budget marketing and much, much more. Get the inspiration you need for your next big, brilliant marketing idea. Then, learn time-honored strategies to go out into the world, execute, and drive results that really matter.


The 9 Best 404 Error Pages We’ve Seen

A 404 or Not Found error happens with a user tries to follow a dead, broken, or nonexistent link. The best 404-error pages on the web make the most of this rerouted traffic. Check out 9 examples.

Mary Lister
November 22, 2016 | Landing Pages

5 Data-Driven Lawyer Marketing Strategies

Lawyer marketing is incredibly expensive: especially on AdWords. These data-supported strategies are proven to increase leads and lower CPA. And anyone can do them!

Allen Finn
November 17, 2016 | Industry Insights

5 Holiday Email Optimizations for PPC Marketers

The holiday season is creeping closer and now’s the perfect time to fine-tune your PPC—and email marketing—campaigns to make sure your marketing program is ready for the big rush.

Guest Author
November 16, 2016 | Marketing Ideas

5 Questions AdWords Advertisers Should Ask Themselves Every Quarter

Monthly AdWords audits might sound like overkill, but taking a deep dive on a quarterly basis is necessary for even the most overworked SEM. Here are the five questions to ask yourself every quarter.

Allen Finn
November 9, 2016 | Marketing Ideas

5 Ways to Earn & Build Customer Loyalty

Your loyal customers are the ones who buy your products even if they aren’t on sale and recommend your offerings to friends. Learn five ways to build customer loyalty through smart marketing.

Mary Lister
November 8, 2016 | Marketing Ideas

6 Ways to Optimize Images for Commercial Intent Searches

Optimizing images for high-commercial intent searches is one of the best, yet most underused methods to get your products and services in front of the right people at the right time.

Dan Shewan
November 1, 2016 | Marketing Ideas

The 3-Step Guide to Hiring an Agency or Any 3rd Party Vendor

Finding the right advertising or marketing agency to partner with is challenging, but this simple guide and flowchart will make the process as painless as possible!

Erin Costello
October 26, 2016 | Marketing Ideas

How to Calculate Your Marketing Budget [Infographic]

Not sure how much your business should spend on marketing? Use this simple process and formula to calculate your marketing budget, whatever your company size and revenue.

Guest Author
October 24, 2016 | Marketing Ideas

3 Simple PPC Formulas Proven to Lower Your Costs

You don't need to be a data scientist to use PPC formulas and advanced analytics for account optimization. All you need are these handy equations and a little algebra!

Mark Irvine
October 17, 2016 | Marketing Ideas

11 Battle-Tested Ways to Raise Your SEO Click-Through Rate [Infographic]

High organic click-through rates are an increasingly important factor in your SEO rankings. Check out these 11 proven methods to raise your organic CTR.

Larry Kim
October 12, 2016 | Marketing Ideas

Making the Case for Controversial Marketing: 5 Questions to Answer

Controversial marketing campaigns have the power to break through the noise and drive tons of attention, but how do you convince your boss or client to take the leap? Here's how.

Guest Author
October 5, 2016 | Content Marketing

7 Awesome Data Visualization Tools for Digital Marketers

Data visualization tools can help you turn data into something both powerful and beautiful. Here are the 7 best data viz tools for to transform your data marketing.

Dan Shewan
September 26, 2016 | Marketing Ideas

Generational Marketing: How to Target Millennials, Gen X, & Boomers

We've done the research! In this post we examine the best online marketing strategies for targeting three key generational demographics.

Mary Lister
September 26, 2016 | Marketing Ideas

2 Classic Ways Your Analytics Are Lying to You

Your analytics are supposed to help you do your job better. But these big lies your analytics tell you can get in the way of your decision making. Learn how to fix them.

Brad Smith
September 22, 2016 | Marketing Ideas

5 Surprising Benefits of a Super-High CTR

I'm obsessed with click-through rate, for good reason: Incredibly high CTR's have surprising benefits in every marketing channel. Learn why in this article.

Larry Kim
September 21, 2016 | Marketing Ideas

How to Do Thought Leadership Marketing: The Larry Kim Way

Learn how Larry Kim used five unique thought leadership marketing strategies to become one of the most renowned experts in search marketing - and how you can do the same.

Dan Shewan
September 19, 2016 | Content Marketing

Bing Expanded Text Ads: 5 Things You Need to Know

It’s official: Expanded Text Ads (also known as ETAs) are coming to Bing Ads! Here are the top five things you need to know to gear up for Bing's version of Expanded Text Ads.

Erin Sagin
September 6, 2016 | Marketing Ideas

Q&A with Search Legend Danny Sullivan on Industry Change, SMX East, RankBrain & More

Danny Sullivan has spent 20 years reporting on the rapidly changing world of search. Find out what he thinks about RankBrain and many other industry topics in this fascinating Q&A with Larry Kim.

Larry Kim
August 31, 2016 | Marketing Ideas

5 Killer Examples of Data-Driven Marketing

Don't dive into marketing without the right data! Using data to inform and analyze your marketing campaigns makes all the difference. Check out these five killer examples of data-driven marketing campaigns that got great results.

Guest Author
August 23, 2016 | Marketing Ideas

The 7 Best Olympics-Related Marketing Campaigns

The best in the business launched marketing campaigns around this summer’s Olympic games. Not only are they fun to watch, they teach us how to draw the same emotions out of our prospects.

Mary Lister
August 19, 2016 | Marketing Ideas

The Best SEO Strategies for 2016 in One Awesome Infographic

It’s a whole new world of SEO! Learn the SEO strategies that really work in 2016 with this in-depth infographic covering local search, mobile SEO and more.

Mary Lister
August 17, 2016 | Marketing Ideas

8 Cool Marketing Analysis Tools for Data Junkies

There are dozens of marketing analysis tools, but these are our eight favorite tools for digging in and analyzing marketing data to get results.

Dan Shewan
August 12, 2016 | Marketing Ideas

The Ultimate List of Time Management Tips for Digital Marketers

Never seem to be enough hours in the day? Check out our ultimate list of time management tips for digital marketers and learn to be more productive and efficient!

Dan Shewan
August 9, 2016 | Marketing Ideas

Video Marketing Ideas: 9 Ways to Promote Video Content

So you've produced a beautiful marketing video. Now how do you promote it? Check out 9 video marketing ideas for getting your videos out there.

7 Social Media Management Tips to Save Time & Improve Results

Social media management is hard, but we're sharing our seven best social media management tips that we use at WordStream to save time and grow and engage an audience.

Mary Lister
July 22, 2016 | Marketing Ideas

What Is Content Advertising, and Should You Be Doing It?

What is content advertising, and should you be doing it? What's the difference between content marketing and content advertising? Find out everything you need to know here.

Dan Shewan
July 21, 2016 | Marketing Ideas

Why Every Small Business Needs YouTube Director for Business [VIDEO]

Video advertising is one of the fastest growing forms of online advertising. In fact, according to eMarketer, total video ad spend is expected to increase by 28.5% within the year.

Erin Sagin
July 12, 2016 | Marketing Ideas