Aggressive with your competitors, light on your wallet, just right on your goals.
Adding symbols to your PPC ads can raise click-through rates (CTR) dramatically -- by 89% in one PPC ad test.
Google Personal Blocklist is a Chrome Extension designed to help users keep SEO spam such as content link farms out of their Google search results.
Looking for a simple, straight-forward guide to Google AdWords certification? You found it: learn all about the costs of the exam, test requirements, plus plenty of study tips to help you pass the Google certification exam with ease!
Link building 101: Here are five quick and easy tips for building trusted, targeted links to your website.
Learn how to use Tableau business intelligence and data visualization software to analyze your Geographic Report in Google AdWords.
In Google Analytics, what's the difference between a custom report and an advanced segment? Learn the differences here.
Informational keywords are a great tool for capturing different types of traffic on less competitive keywords. Learn how to effectively target them.
VLOOKUP for PPC is a great tactic for comparing PPC data in Excel: learn more about PPC & VLOOKUP in this guide.
Explaining PPC can be a difficult process - this post outlines how best to explain and sell pay-per click to clients and managers.
Google Analytics custom reports can get you to some great data quickly: learn how to segment data by content type in this report.
AdWords Campaign Experiments are very difficult to export data from or run a report against. This post shows you how to get great data in a few easy steps.
In the final post of our Advanced Search Query Mining series, learn how to act on the insights you've gathered. Bonus: Free Excel download.
This post outlines how to do local keyword research, and how to get actual, actionable local keyword data for your small business.
Learn how to analyze your data to find negative keyword candidates in the next installment of our series on advanced search query mining.
The AdWords opportunities tab offers some valuable functionality but also helps Google grow its profits: learn how to tell which features can help you in this guide.
Learn in detail how to set up your data for analysis in Part 3 of our Guide to Advanced Search Query Mining for PPC.
AdWords campaign experiments (ACE) can be a powerful tool: learn how to leverage the feature for better optimized Google AdWords campaigns.
Real life relationships can mean great, difficult-to-replicate links for SEO. This blog post offers specific examples and best practices.
An in-depth, step-by-step guide to effectively creating geo-targeted PPC campaigns with Google AdWords.
If you are bidding on broad match keywords and ignoring your search queries, you are definitely wasting money. Learn how search query mining can maximize ROI.