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3 Creative (& Cheaper) Google Ads Alternatives for Competitor Targeting

Aggressive with your competitors, light on your wallet, just right on your goals.

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What Do Adult Sexual Services Have to Do with AdWords?

At first when you see “Adult sexual services” you think someone has successfully spammed the results with white text on a white background or some such old-school black-hattery.

Elisa Gabbert
November 18, 2011 | Marketing Ideas

How to Get the Most Out of the Search Terms Report in

Learn how to use the search term report in the AdWords dimension tab to analyze the search queries driving traffic in your Google PPC campaigns.

Tom Demers
November 17, 2011 | Reporting & Analysis

How Does the Google Ads Auction Work? [Infographic]

This infographic illustrates how Google Ads works, including an explanation of how advertisers can win the Google Ads auction.

AdWords Experts Share the Secrets of Their PPC Success, Part 7

I’m an Online Marketing Consultant for Canada’s Web Shop in Winnipeg, Manitoba, Canada. Our AdWords clients are mostly of the lead-generation kind, as opposed to e-commerce, although we do service both.

AdWords Experts Share the Secrets of Their PPC Success, Part 6

I've been using AdWords for about three years but I got really focused last year as an in-house guy for Stadri Emblems. We make custom embroidered patches for the outside of garments and woven labels, like the types that are sewn into the back of your shirt.

Google AdWords Geographic Performance Report: How to Report on AdWords Geographic Targeting

Learn why, when, and how to use geographic targeting and reporting in the AdWords dimensions tab.

Tom Demers
November 7, 2011 | Reporting & Analysis

Google AdWords Demographic Reporting via the Dimensions Tab

Learn all about AdWords demographic reporting, including what it is, how to use it and when to use it for maximum impact in your PPC campaigns.

Tom Demers
November 3, 2011 | Reporting & Analysis

AdWords Experts Share the Secrets of Their PPC Success, Part 5

This is the fifth in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance.

Google AdWords Destination URL Report: How to Use the Destination URL Report in AdWords

Learn how to use the Destination Report in Google AdWords to get actionable insights into your ad groups and campaigns.

Tom Demers
October 31, 2011 | Reporting & Analysis

Google AdWords Dynamic Search Ads (DSAs): What You Should Know

Learn about the new Dynamic Search Ads offered by Google AdWords, including use cases and potential pitfalls for advertisers.

AdWords Experts Share the Secrets of Their PPC Success, Part 4

Learn tips for improving your AdWords ROI, Quality Scores and other key performance indicators in this interview series.

Google AdWords Conversion Reporting: The AdWords Dimensions Tab Conversion Report

This is the second in a series of posts on the Google AdWords Dimensions Tab Reporting Options. In the first post in the series, we covered AdWords Dayparting with the Google AdWords Time Report, and in today’s post we’ll walk through the conversions reporting options in the dimensions tab.

Tom Demers
October 20, 2011 | Reporting & Analysis

10 Tips for Creating Content on Facebook That Gets the Thumbs Up

Discover 10 Facebook tips for creating great content that will engage customers.

Megan Marrs
October 19, 2011 | Social Media

Google AdWords Dayparting: The AdWords Dimension Tab Time Report

Day of the Week – This is breaking down a period of time (e.g., the last six months) by day of the week. Your business might (or might not) perform well on weekends, or you might see a lower CPA on Wednesdays. If that’s the case, you can push more budget at those days that perform better.

When Should You Pause Google Ads Keywords?

Learn two situations in which it's a good idea to pause keywords in AdWords to save money and improve Quality Scores across your account.

Google AdWords Reporting Guide: AdWords Dimensions Tab Tips & Tutorials

Learn everything you need to know about the reports in the Google AdWords Dimensions Tab in this AdWords reporting guide.

Tom Demers
October 11, 2011 | Reporting & Analysis

How Does Google Decide Which Ad Extensions to Display?

So it looks like there are likely a few variables that determine which ad extension shows for your ad, but given that the prioritization is outside your control it’s likely best to enable whichever of the ad extensions both make sense for and are eligible for your account and monitor their progress.

How & When to Use Call Extensions in Google Ads

Learn all about Google AdWords call extensions, including when, how and why to use call extensions in your PPC campaigns.

The Problem with the Google AdWords Impression Share Report

In any PPC campaign there is a concept of diminishing returns – just because you can get x conversions at y price per conversion doesn’t mean that if you get 2x the conversions your cost per conversion will hold – in fact in a vast majority of cases it won’t.

Search Marketing & Technology News Roundup, Oct. 4, 2011

Read about the latest search marketing & technology news for Oct. 4, 2011. Learn about Google's new circular ads, Rhapsody's acquisition of Napster, Facebook's new metrics, ads, and timeline feature, and Apple's iPhone event today.

Megan Marrs
October 4, 2011 | Marketing Ideas

5 Great Marketing Case Studies from Around the Web

Marketing case studies are a great way to get attention and links to your blog, because people love personal stories. Here are five inspiring case studies.

Elisa Gabbert
September 29, 2011 | Content Marketing

Google Ads Sitelinks: How to Use Google Ads Sitelinks Extensions

Learn all about Sitelinks, a Google AdWords ad extension, in this complete guide to using sitelinks in your AdWords advertisements.

Tom Demers
September 26, 2011 | Paid Search Marketing

Google AdWords Product Extensions Guide: A Product Extension Tutorial

Learn all about Google AdWords product extensions in this tutorial, including what they accomplish and how to use them to best effect in your campaigns.

Tom Demers
September 22, 2011 | Paid Search Marketing

Ultimate Guide to PPC Metrics: 17 Experts on the Top 3 Must-Check PPC Metrics

Not sure which PPC metrics to focus on when evaluating your Pay Per Click (PPC) campaigns? Get tips from the top experts in the industry in our Ultimate Guide to PPC Metrics.

Elisa Gabbert
September 20, 2011 | Reporting & Analysis

Google Ads Location Extensions Guide: Location Extension Targeting Best Practices

Learn why local ad extensions are important and when and how to use them in this guide to Google AdWords Location Extensions.

Tom Demers
September 19, 2011 | Paid Search Marketing

9 Google Ad Extensions to Boost Your CTR

Learn all about using Google ad extensions to increase your ad CTR, including location extensions, sitelink extensions, call extensions, and more in this comprehensive guide.

Conor Bond
September 15, 2011 | Paid Search Marketing