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Marketing Ideas

What’s a marketer or small business owner without ideas? Our marketing ideas blog posts cover everything from holiday marketing, to creative marketing, to low-budget marketing and much, much more. Get the inspiration you need for your next big, brilliant marketing idea. Then, learn time-honored strategies to go out into the world, execute, and drive results that really matter.


35 Face-Melting Email Marketing Stats

Does email marketing still work? You bet it does, and we've got the stats to prove it! To help guide your email strategy, we’ve compiled a comprehensive list of 35 useful email marketing statistics. Keep these stats in mind when planning your next email marketing campaign.

Allen Finn
June 29, 2017 | Marketing Ideas

Recent History’s Most Controversial Ads

A little controversy can do wonders for a marketing campaign...sometimes. Learn the dos and don'ts of controversial marketing from the people who did or didn't in this comprehensive list.

7 Things Nobody Tells You About Working Remotely

In today's post, Dan Shewan examines seven things he wishes somebody had told him before he started working remotely.

Dan Shewan
June 16, 2017 | Marketing Ideas

How to Promote a Book: 8 Lessons from Bestsellers

Want to know how to promote your book? In this must-read post for budding authors everywhere, learn 8 smart and sneaky book promotion lessons from best-selling authors.

4 Free Resources to Inspire Better Ad Creative

Feeling uninspired? Check out our short list of the best free resources you can peruse to inspire better, more beautiful and effective ad creative.

31 Must-Ask Interview Questions for Marketing Jobs

Here at WordStream, we know how difficult is it to find the right person to fit a position and a team. In this post, you’ll learn the top marketing interview questions you should be asking every candidate you bring in for a marketing job interview.

3 Reasons You Need to Try Pinterest Ads

With an $11 billion valuation and $300 million in revenue in 2016, Pinterest is a social network that means business: learn how you can use its new ad platform to reach and engage with your future customers.

7 No B.S. Tips: How to Get Freelance Writing Jobs

Trying to build a name for yourself as a freelance writer? Then check out these seven no-BS ways to find and keep freelance writing work.

16 Ridiculously Easy Ways to Find & Keep a Remote Job

Want to work from home? Of course you do! Here are the best remote job search sites plus tips on how to get hired and stay productive working remotely.

Mary Lister
April 11, 2017 | Marketing Ideas

6 Ways to Use the Curiosity Gap in Your Marketing Campaigns

In this how-to guide, we walk you through six ways to use the curiosity gap to increase clicks and engagement across your marketing campaigns.

Dan Shewan
April 10, 2017 | Copywriting

Trust Signals: How They Work & When to Use Them

Trust signals are displayed on websites to help customers feel more secure in their decision to buy a specific product or service. Find out how to trust signals effectively on your site and landing pages.

Dan Shewan
March 27, 2017 | Conversion Rates

64 Affordable Small Business Marketing Tools

Need a little help with your marketing? No problem! These 64 affordable small business marketing tools can help you with SEO, PPC, content marketing, design, email marketing and more.

Guest Author
March 16, 2017 | Marketing Ideas

10 Ogilvy Advertising Secrets that Still Work in 2017

David Ogilvy is known as the godfather of modern advertising. Here's why Ogilvy's best-known advertising tips are still relevant, and still work, today.

Brad Smith
March 9, 2017 | Copywriting

75 Staggering Video Marketing Statistics

Video content continues to be a powerful marketing tool for businesses of all sizes. These general and platform-specific video marketing stats cover a variety of channels, including YouTube, Facebook, email, and more.

Why Brand Advertising Drives More Conversions than You Think

Are big brands wasting their money on brand advertising like billboards and media spots? You might be surprised to learn the answer. Here's how brand advertising drives conversions.

Larry Kim
March 6, 2017 | Conversion Rates

7 Proven Lead Generation Ideas You Need to Try

Your competitors aren't using these seven lesser known lead generation ideas, which means they'll work even better for you! Check out these research-backed tactics for online lead gen.

Why Old-School Ads Still Totally Work (And How to Imitate Them)

Today's marketers and ad writers have a lot to learn from old-school, vintage ad techniques that still totally work to get your prospects' attention and drive tons of conversions! Here's how to do it.

Brad Smith
February 22, 2017 | Copywriting

17 Hair-Raising Salon Marketing Ideas

If you’re running a hair or nail salon, how do you stand out from the crowd to earn new customers? Here are 17 salon marketing ideas to grow your customer base and stay on top of your marketing game.

Mary Lister
February 17, 2017 | Industry Insights

5 Tips to Personalize Your Marketing (Without Looking Like a Creep)

Personalized marketing is one of the biggest trends of 2017. But how do you capitalize on the trend without taking marketing personalization too far and scaring your customer off? Here's how.

Lisa Smith
February 6, 2017 | Marketing Ideas

6 Ways to Target Early-Stage Buyers in PPC

Don't just focus on SQL's -- targeting early stage buyers with PPC can be an extraordinarily effective technique. Find out six ways to make sure you're targeting every stage in the funnel in this post.

Guest Author
January 26, 2017 | Marketing Ideas

Does Dwell Time Really Matter for SEO? [Data]

Google's machine learning algorithms are set up to reward content with super high engagement metrics. Here's the proof that dwell time, long clicks, and time on site really do affect your SEO!

Larry Kim
January 25, 2017 | Marketing Ideas

5 Subject Line Mistakes That Tank Your Open Rates

Email marketing is still one of the most effective customer acquisition channels. But if you're making these common subject line mistakes, and you probably are, your emails won't get opened at all.

Brad Smith
January 19, 2017 | Marketing Ideas

#KnowNearby: Every Emoji You Can Tweet at Google for Instant Local Links [Infographic]

Google now responds to emoji on Twitter with quips, GIFS, and super-helpful local links: check out WordStream's infographic detailing all 187 emoji Google will respond to on Twitter!

Allen Finn
January 2, 2017 | Marketing Ideas

23 Creative Advertising Ideas That Actually Work

The secret to standing apart from competitors? Creativity! Here are 23 ideas and examples to inspire you.

Mary Lister
December 19, 2016 | Marketing Ideas

7 Powerful Grassroots Marketing Ideas

Want more customers? Take note, especially if you're a small, locally focused business with a brick-and-mortar location: These seven powerful and creative grassroots marketing ideas can inspire you to grow your business from the ground up.

Dan Shewan
December 7, 2016 | Marketing Ideas

4 Elements You Need for an Inspiring Company Mission Statement

Do you need to re-work your corporate mission statement? Starting a new business and need a guide? Here's a list of golden rules to follow and examples of great company mission statements.

Mary Lister
December 6, 2016 | Marketing Ideas

The 10 Best Online Marketing Strategies to Make You a Unicorn

Marketing unicorns are so special that, even though they’re rare, they end up delivering almost half of the value of your overall marketing efforts. Want to be a marketing unicorn? Check out these 10 best online marketing strategies.

Larry Kim
November 28, 2016 | Marketing Ideas