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Paid Search Marketing

Paid search marketing is a critical tool for any marketer or small business owner. But it’s not easy. From navigating the world of bidding, to writing ad copy that resonates, to setting up Google Ads conversion tracking and more: there are a lot of skills that fall under the paid search marketing umbrella. At WordStream, we’re here to help you refine those skills. Check out our paid search marketing blogs and get the knowledge you need to succeed.


The Year in Google Ads: The 27 Biggest Stories of 2017

AdWords had tons of major changes in 2017! From platform redesign to new features to fundamental strategic adjustments, the world's most popular search marketing platform experienced MAJOR upheaval. Learn more about the 27 most profound changed AdWords experienced this year!

Allen Finn
December 18, 2017 | Paid Search Marketing

Major Changes to Google Ad Grants: What Your Nonprofit Needs to Know

Last week, Google made some major changes to how their ad grant program works. These alterations will 'add clarity and raise standards of quality for [Google’s] free advertising grants.' Here’s everything you need to know to ensure that your nonprofit can maintain its Google Ad Grant.

Allen Finn
December 18, 2017 | Paid Search Marketing

Every Important Google Algorithm Update Since 2003

Google's search algorithm has evolved quite a bit over the years. Here's a to-date history of every important Google algorithm update since 2003.

Google Releases Life Events Targeting to Everyone!

Life events targeting in AdWords is now available to everyone! Learn how and why to target audiences going through important life events like marriage, graduation, or moving.

Mark Irvine
November 29, 2017 | Paid Search Marketing

Google Customer Match Expands to Include Targeting by Phone Number & Address

As great as customer match is though, not all advertisers have a large list of emails for their customers or prospects to target their ads. Even when they did, Google wasn’t able to match every email to a user on their network.

Mark Irvine
November 28, 2017 | Paid Search Marketing

Learn AdWords in Under an Hour with WordStream & Skillshare

Need to learn AdWords, fast? Good news: We partnered with Skillshare to create a one-hour class to teach you the essentials of Google AdWords. Learn how to create your first paid search campaign with us!

Mark Irvine
November 27, 2017 | Paid Search Marketing

4 Super-Useful New Google Ads Features You Need to Try

Google just unleashed 4 super-useful new AdWords features to help you improve performance in every cranny of your paid search account. Here's everything you need to know about them.

Allen Finn
November 20, 2017 | Paid Search Marketing

3 Creative Ways to Use Ad Extensions (that Google Won’t Tell You About!)

What kind of online advertiser doesn’t want a competitive advantage? Use these three creative, alternative applications for ad extensions to dominate your competition in AdWords.

Allen Finn
November 13, 2017 | Paid Search Marketing

The 8 Best Tools for Finding Competitor Keywords

Need to see what keywords your competitors are using? Check out these eight powerful tools you should incorporate into your competitive keyword research workflow.

Dan Shewan
November 9, 2017 | Marketing Ideas

Ultimate Guide to Dominating Black Friday PPC in 2019

On Black Friday, you can't just run your PPC campaigns in maintenance mode! Here's everything you need to do so you can dominate the competition on Black Friday this year.

Andrew Lolk
November 8, 2017 | Ecommerce Strategy

How to 3X Google Ads Conversion Rates Without Touching Google Ads

I've discovered that you can drastically reduce cost per conversion and increase conversion rates in a Google Ads RLSA campaign, without even touching Google Ads! Here's how.

Larry Kim
October 30, 2017 | Paid Search Marketing

Case Study: Google Search Ads vs. Facebook Ads for a Small Local Business

By testing and trialling both Facebook ads and Google search ads as part of the marketing mix, you can find what works best for you. Here's what happened for a small local business.

What’s the Deal with Quora Ads? How-To + Case Study

What's the deal with Quora ads? Do they work? Learn the ins and outs of Quora ads with this helpful how-to guide, plus a look at our own results with the platform!

8 Ways to Make the Most of Your AdWords Keywords

Once you've found the right keywords for your AdWords campaigns, what's next? Check out these smart tips for getting more leverage from your AdWords keywords at lower overall costs.

How to Pass the Google AdWords Certification Exam: 7 Tips from Newly Certified Professionals

Need a little help preparing for the AdWords certification exam? Learn helpful info on how to pass the AdWords exam from recently certified professionals, including study tips and more.

Breaking: Major Changes to How Google Spends Your Budget

Google has announced a major change to the way daily budgets work and can now spend TWICE your daily budget on any given day. Learn more about how your ad spend will be impacted.

How to Identify Your Most Valuable Keywords (& Find More)

When it comes to immediate optimization you’re caught between a rock and a hard place… Unless you shift your focus to Click-Through Rate. Learn how to identify high-value, high-CTR keywords in your AdWords account and beyond.

8 Advertising Tips for Electricians & Other Tradesmen

Digital advertising can be challenging for tradesmen and blue-collar professionals, but these eight tips will help you find more clients and get return on your online advertising spend.

Margot Whitney
September 18, 2017 | Marketing Ideas

What’s a Good Quality Score for Each Type of Keyword?

What's a good Quality Score in AdWords? As usual, it depends, but we can set different Quality Score benchmarks for different keyword types: brand, low-intent, high-intent and competitor keywords.

Allen Finn
September 18, 2017 | Paid Search Marketing

How to Compete with Big Spenders in Google Ads (Without Spending More $)

According to our data, businesses with big AdWords budgets are doing better by almost every PPC metric - ouch! But even on a smaller budget, you can win just by copying what big spenders do. Here's how.

Allen Finn
September 5, 2017 | Paid Search Marketing

Google Announces Major Changes to Ad Rotation Settings

Ad testing is important, and Google is simplifying the options you have when testing multiple ads within an ad group. Here's what you need to know about optimizing your AdWords settings moving forward.

These 4 Forgotten Google Ads Best Practices Still Matter – Here’s Proof

In the rush to implement Expanded Text Ads, many advertisers forgot to implement some of the industry’s oldest best practices. These forgotten PPC best practices still matter!

How to Do Keyword Research: The Easy, Step-by-Step Guide

Intimidated by the prospect of keyword research? Don't be! This guide tells you exactly how to do keyword research for SEO, PPC, content, and competitors! Plus we share our five favorite keyword research tools.

Positive vs. Negative Ads: Which Works Better?

Sentiment, whether positive, negative, or neutral, can have a major impact on the performance of your AdWords campaigns. Check out these tips and examples to help you test emotion in your text and display ads.

How to Get Your Piece of the Search Impression Share Pie

Learn all about search impression share in AdWords: why it's important, what it means for your account, and what to do when you're losing impression share to budget or rank.

All of Google’s Recent Changes to the Mobile SERP

Google has been mixing up the mobile SERP, introducing new features like sitelink carousels and lots of new mobile ad types to keep both users and advertisers happy. Learn more

The Feed Is Coming. Here’s How Google Could Monetize It

The feed is Google’s answer to Facebook’s News Feed. As of now, there are no public plans to use the feed as an advertising platform; here's how Google might go about monetizing it.