Aggressive with your competitors, light on your wallet, just right on your goals.
Learn how to make the most of the Google AdWords Tools & Analysis Tab, including Change History, Website Optimizer, the AdWords Keyword Tool and Traffic Estimator.
Learn five tips for improving Google AdWords CTR (click-through rate), derived from real A/B tests. Smarter copy = more clicks!
Learn what you can do with custom alerts in Google AdWords (such as monitor costs and conversions), and how to manage your AdWords custom alerts.
What's your best PPC bid management tip? Our panel of 18 PPC experts answer the question! Also learn the pros and cons of automated bid management.
Learn how to use and manage automated rules in Google AdWords, while being aware of the potential pitfalls involved in AdWords automation.
The second “o” is a flower. That seems pretty weak. It’s not International Flower Day, and women aren’t really that into flowers.
Learn how to use AdWords CPA bidding, or cost-per-action/acquisition bidding, an alternative to traditional cost-per-click bidding for PPC.
It appears that whenever Google encrypts a user's search in the HTTP referrer field, they change the q= parameter (which used to contain information about the user’s actual search query) to be empty, then add some other parameter esrc=e.
Learn how to use Shared Libraries, Automated Rules, Custom Alerts and other features in the left navigation menu in AdWords.
A blog series (say, 5 to 10 related posts on a topic) can be bundled together into a downloadable PDF format like a white paper or e-book. For many people, this format is preferable to a bunch of posts on a blog because it’s readable offline and easier to print.
Online businesses know that user engagement is incredibly powerful. Better than chocolates or flowers, getting users to “like” your posts or engage you in conversation through Google+ is a dream come true! But often, it can be difficult to obtain that valuable user interaction.
Today we’ll walk through two more easy to pull reports that could uncover thousands in potential savings: the placement report and the audience report.
What makes creative ads successful? Check out these seven incredibly innovative advertisements that use their physical settings to create unique and memorable ads, and get in depth analysis as to why they work so well.
is is the second post in a series on the Google AdWords Audience tab. In the first post in the series, we walked through what an AdWords audience really is and the types of audiences you can target.
This is the first post in a series on the Google Ads audience tab. In this post, we’ll focus on the topic of how Google defines an “audience” as it pertains to Google Ads (formerly known as AdWords) display campaigns, and some of the strategic ways you can make use of audiences within your display campaigns.
Learn everything you need to know about the Audience tab in Google AdWords in this free guide.
Who uses PPC advertising? Should you? Learn five types of business that usually see great results and high ROI from PPC advertising.
Learn the top 10 industries that spent the most on Google advertising last year, contributing to Google's 2011 revenues of $37.9 billion.
Learn how to build video ads and mobile ads in Google AdWords, including tips and best practices for format and settings.
If you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being thrown around in marketing meetings. This beginner’s guide is designed to answer three questions: What is “SEO content”? What types of SEO content are there? What is my SEO content strategy?