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3 Creative (& Cheaper) Google Ads Alternatives for Competitor Targeting

Aggressive with your competitors, light on your wallet, just right on your goals.


Complete Guide to the Google AdWords Tools & Analysis Tab

Learn how to make the most of the Google AdWords Tools & Analysis Tab, including Change History, Website Optimizer, the AdWords Keyword Tool and Traffic Estimator.

The Dangers of SEO Keyword Stuffing

Keyword stuffing was a successful SEO tactic in the past, but no longer. Learn why SEO keyword stuffing is now a dangerous activity with modern search engines.

Megan Marrs
March 21, 2012 | SEO

5 Lessons from A/B Tests: Improving AdWords CTR with Smarter Copy

Learn five tips for improving Google AdWords CTR (click-through rate), derived from real A/B tests. Smarter copy = more clicks!

Google Ads Custom Alerts: How to Use Custom Alerts in Google Ads

Learn what you can do with custom alerts in Google AdWords (such as monitor costs and conversions), and how to manage your AdWords custom alerts.

PPC Bid Management Guide: The Best Bidding Tips from 18 PPC Experts

What's your best PPC bid management tip? Our panel of 18 PPC experts answer the question! Also learn the pros and cons of automated bid management.

Google AdWords Automated Rules: How to Manage Automated Rules in AdWords

Learn how to use and manage automated rules in Google AdWords, while being aware of the potential pitfalls involved in AdWords automation.

International Women’s Day & The Worst Google Doodles of All Time

The second “o” is a flower. That seems pretty weak. It’s not International Flower Day, and women aren’t really that into flowers.

How to Use the Google Ads Shared Library

Learn about the components in the Google AdWords Shared Library, including audiences and campaign negative keywords, and how to use them in your campaigns.

Bid Management for the Overworked Advertiser, Part 2: CPA Bidding with Conversion Optimizer

Learn how to use AdWords CPA bidding, or cost-per-action/acquisition bidding, an alternative to traditional cost-per-click bidding for PPC.

Tom Demers
February 27, 2012 | Paid Search Marketing

Keyword Not Provided – What Is the esrc=s String in Google Analytics?

It appears that whenever Google encrypts a user's search in the HTTP referrer field, they change the q= parameter (which used to contain information about the user’s actual search query) to be empty, then add some other parameter esrc=e.

Larry Kim
February 25, 2012 | SEO

Guide to Google AdWords’ Left Navigation: Using Shared Libraries, Reports, & Custom Alerts

Learn how to use Shared Libraries, Automated Rules, Custom Alerts and other features in the left navigation menu in AdWords.

Tom Demers
February 23, 2012 | Paid Search Marketing

3 Quick Ways to Generate Leads from Your Existing Website Content

A blog series (say, 5 to 10 related posts on a topic) can be bundled together into a downloadable PDF format like a white paper or e-book. For many people, this format is preferable to a bunch of posts on a blog because it’s readable offline and easier to print.

Elisa Gabbert
February 22, 2012 | Marketing Ideas

Crushing on Love Letters: A Valentine’s Day Case Study in User Engagement

Online businesses know that user engagement is incredibly powerful. Better than chocolates or flowers, getting users to “like” your posts or engage you in conversation through Google+ is a dream come true! But often, it can be difficult to obtain that valuable user interaction.

Megan Marrs
February 14, 2012 | Marketing Ideas

AdWords Quick Wins, Volume 2: More Reports that Could Save You Thousands

Today we’ll walk through two more easy to pull reports that could uncover thousands in potential savings: the placement report and the audience report.

Tom Demers
February 13, 2012 | Paid Search Marketing

How to Create Google AdWords Audiences

Learn best practices for creating specific types of audiences within the AdWords interface for your Google AdWords display campaigns.

7 Examples of Awesomely Creative Advertising: Using Your Environment

What makes creative ads successful? Check out these seven incredibly innovative advertisements that use their physical settings to create unique and memorable ads, and get in depth analysis as to why they work so well.

Megan Marrs
February 8, 2012 | Marketing Ideas

Quick Guide to Google AdWords Audience Reporting

is is the second post in a series on the Google AdWords Audience tab. In the first post in the series, we walked through what an AdWords audience really is and the types of audiences you can target.

Tom Demers
February 6, 2012 | Reporting & Analysis

Google Ads Audience: What Is a Google Ads Audience?

This is the first post in a series on the Google Ads audience tab. In this post, we’ll focus on the topic of how Google defines an “audience” as it pertains to Google Ads (formerly known as AdWords) display campaigns, and some of the strategic ways you can make use of audiences within your display campaigns.

The Ultimate Guide to the Google AdWords Audience Tab

Learn everything you need to know about the Audience tab in Google AdWords in this free guide.

Google Ads Basics: 5 Things to Get Right First

Before you start worrying about fine-tuning your Google AdWords campaigns, make sure you master these five fundamentals of PPC marketing.

What Kinds of Businesses Should Use PPC Advertising?

Who uses PPC advertising? Should you? Learn five types of business that usually see great results and high ROI from PPC advertising.

Analyzing Your AdWords Ads

Learn how to use Google AdWords, AdWords Editor, Excel and other tools to analyze your AdWords ad performance metrics.

Tom Demers
January 24, 2012 | Reporting & Analysis

What Industries Contributed to Google’s $37.9 Billion in 2011 Revenues?

Learn the top 10 industries that spent the most on Google advertising last year, contributing to Google's 2011 revenues of $37.9 billion.

Larry Kim
January 23, 2012 | Paid Search Marketing

How to Create Video Ads & Mobile Ads in Google AdWords

Learn how to build video ads and mobile ads in Google AdWords, including tips and best practices for format and settings.

What Is SEO Content? A Guide to Creating Content for SEO

If you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being thrown around in marketing meetings. This beginner’s guide is designed to answer three questions: What is “SEO content”? What types of SEO content are there? What is my SEO content strategy?

Elisa Gabbert
January 17, 2012 | SEO

How to Use the Google Ads Display Ad Builder

Learn how to use the AdWords Display Ad Builder to create image ads, including best practices for choosing display ad themes, templates and sizes.

Tom Demers
January 16, 2012 | Display Ads