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12 Super Cool AI Content Generators You Have to Try

From SEO content to social media captions, text-prompted images to totally real looking (but non existent) people, these tools are a must-try!

Guest Author | February 25, 2022 | Content Marketing

Should You Let Google Ads Apply Recommendations Automatically?

The newly expanded Google Ads auto-applied recommendations have been met by advertisers with mixed feelings. Learn about the pros and cons of this new feature as well as best practices for identifying and applying the right recommendations for you.

How to Persuade Your Audience With Data Storytelling (+Examples)

Data storytelling enables you to convert complex concepts and data into clear takeaways that others can understand. Learn how to use visuals (the right way) to influence your audience to take action.

Google Ads (Finally!) Rolls Out Monthly Spend Limits: What You Need to Know

Finally—you can now set monthly spend limits at the account level! Learn how the Google Ads spend limit works, how to set one up, and what you need to know to get the most out of this feature.

7 Email Copywriting Tips We Swear By (With Examples!)

Use these seven email copywriting tips and examples to connect with your audience and drive your marketing goals. We'll talk about purpose, CTA, tone, formatting, and more—with examples!

8 Google Ads Conversion Tracking Hang-Ups and How to Fix Them

Google Ads conversion tracking gets complicated fast. That's why we're going through the eight most common hangups we see in Google Ads conversion tracking—and how to fix them—so you can make sure your data is accurate and ultimately increase conversions!

4 Incredibly Useful YouTube Studio Reports You Won’t Find in Google Ads

There are tons of YouTube Studio reports that provide more information than your Google Ads dashboard. We're sharing how to use four of them to find optimization opportunities you didn't know existed!

Should You Use the New Google Ads Insights Page? [Pros & Cons]

Google has released its Insights page out of beta—should you be using it? Take a look at exactly how to use the Google Ads Insights page and learn the pros and cons to see if it's right for you.

7 Truly Exceptional Content Marketing Examples You’ll Want to Model After

Stuck in a rut or looking for new ways to connect with your audience? We're sharing 7 truly exceptional content marketing examples—plus why they work—so you can apply them to your own content!

The 25 Best Ways to Increase Your Online Presence (+Free Tools!)

Simply existing online is almost worse for your business than not being online at all today. Understand why a strong online presence is important, learn 25 ways to improve your online presence, and get access to seven free tools for online presence management.

How to Set Up Ad Scheduling RIGHT (+the Finer Details You Need to Know)

Ad scheduling is a huge money-saver, but the process has nuances across Google, Microsoft, and Facebook. Equipped with the finer details of ad scheduling on each platform, you'll learn how to set it up right and save money.

7 Inspiring Post-COVID Marketing Ideas (+Real Examples!)

The world is starting to come alive, and your business should be too! We've gathered new data and wise input from marketing experts across industries to provide seven inspiring post-COVID marketing ideas that you can implement now.

How to Save Money With Facebook A/B Testing-No Matter Your Budget

Facebook A/B testing can lower your costs, but what if you have a low budget to begin with? Learn four cost-effective ways you can test and optimize your Facebook ads to make the most of your budget.

50+ Free June Marketing Ideas for Sizzlin’ Hot Campaigns

With June being so fresh and free, you can't afford stale marketing campaigns or boring posts. That's why we're providing 50 free June marketing ideas based on national days, awareness themes, and holidays to inspire creative and engaging content, all month long!

7 Budget-Wasting Facebook Ad Mistakes (+ How to Avoid Them)

Facebook offers so many features and options for paid ads that it can be easy to miss important details. Learn the 7 of the most common mistakes Facebook advertisers make, and what to do instead.

8 Tricks to Come Up With Unique Blog Ideas-Fast!

Are your blog post ideas getting stale? Could your readers be getting bored? We've got 8 tips and tools to come up with unique blog ideas beyond just traditional keyword research.

273 Winning Words for Emotional Copywriting (with Examples!)

Emotions are the key to successful marketing. Eliciting them with images and video is easy enough, but what about with text? Here are over 200 words you can use to market with emotion in your copy.

8 Ways to Optimize Your Emails for Accessibility (& Why You Need To)

It's important to make sure your email content is accessible not only to readers with impairments or disabilities, but also compatible with the assistive technology they use. Learn 8 best practices to ensure your emails reach everyone in your audience.

Guest Author
April 30, 2021 | Marketing Ideas

What to Know BEFORE You Sell Your Small Business

Making a decision on whether to sell or hold your small business is a complex process. Learn the common reasons for selling and holding, the key considerations to make when deciding, the pros and cons of each option, and how to position your business for the sale.

Guest Author
April 29, 2021 | Marketing Ideas

3 Must-Dos to Demonstrate *True* Inclusion and Diversity in Your Marketing

Embracing the diversity of consumers will more profoundly impact marketing from now on. These three strategies for truly embedding diversity into your brand will not only improve consumer perception but benefit your business as well.

Nahla Davies
April 28, 2021 | Marketing Ideas

How to Build Your Brand with LinkedIn Stories: 7 Ideas & Tips

LinkedIn Stories are bringing that personable feel to the professional network! Learn what LinkedIn Stories are, how to create a LinkedIn Story, LinkedIn Stry best practices, ad get some ideas for creating your own.

Mary Lister
April 27, 2021 | Social Media

How to Create Conversion-Boosting Pop-Ups (That Aren’t Annoying)

Learn the best tips and strategies for getting the most out of your pop-up conversion tools.

7 Ways to Influence Buyer Decisions with Marketing Psychology

Our brains love to take shortcuts, especially when it comes to decision-making. Learn what 7 of these shortcuts are and how you can employ them in your marketing materials to influence your current and potential customers' purchasing decisions.

Guest Author
April 23, 2021 | Marketing Ideas

5 Ways to Personalize the Ecommerce Customer Journey for Better Returns

This past year, retail ecommerce sales grew by 27.6%. Learn five ways to personalize your website pages, emails, offerings, and campaigns to turn your ecommerce buyers' journey into an experience they'll want to repeat:

10 Affordable (and Sanity-Saving) Marketing Automation Tools for Small Businesses

Marketing automation software is designed to save you time, but with so many platforms out there and only so much money to spend, it can take hours to decide on one. We're sparing you from that with this list of 10 cost-effective marketing automation tools for small businesses.

Guest Author
April 21, 2021 | Marketing Ideas

How to Drive More Conversions (In Less Time) with Facebook Dynamic Ads

Facebook dynamic ads are great for businesses that have 10 or more products in their catalog and save you the time spent on manual testing. Learn everything you need to know about Facebook dynamic ads: what they are, when to use them, how to use them, and their best practices.

Akvile DeFazio
April 20, 2021 | Social Media

4 Ways to Pinpoint Your Targeting with Google Ads Custom Audiences

In the recent past, Google has combined Custom Affinity Audiences and Custom Intent Audiences into one: Custom Audiences. Learn about how to target your ads based on interest/behavior, type of websites browsed, types of apps downloaded, and even physical location visited.

Michelle Morgan
April 19, 2021 | Display Ads