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Marketing Ideas

What’s a marketer or small business owner without ideas? Our marketing ideas blog posts cover everything from holiday marketing, to creative marketing, to low-budget marketing and much, much more. Get the inspiration you need for your next big, brilliant marketing idea. Then, learn time-honored strategies to go out into the world, execute, and drive results that really matter.


3 Attention-Grabbing Outreach Marketing Techniques

Email outreach can be highly effective, IF you do it right. In this actionable guide, author Timo Rein outlines three powerfully persuasive outreach marketing strategies to drive traffic, gain exposure, and leverage influential thought leaders to spread your message.

Guest Author
January 16, 2018 | Marketing Ideas

8 Real, Data-Backed Predictions for PPC in 2018

Between new features and new advertising channels, 2018 promises to be a crazy year for PPC. To learn more about what might be on the horizon, dig into WordStream Senior Data Scientist Mark Irvine's 8 Real Data-Backed Predictions for PPC in 2018!

Mark Irvine
January 12, 2018 | Marketing Ideas

WordStream’s Top 20 Stories of the Year

With 2018 almost upon us, it's time for our annual retrospective on the most popular posts from the WordStream blog in 2017. From Facebook advertising benchmarks to machine learning and artificial intelligence, 2017 was an incredible year. Find out everything you missed in this comprehensive round-up.

Dan Shewan
December 26, 2017 | Marketing Ideas

How to Make (Real, Mobile) Call-Only Ads on Bing

Bing Ads has call extensions, but the platform doesn't offer a call-only ad type. Learn how to hack together some Bing call-only ads using a combination of call extensions, bid adjustments, and a bit of cleverness.

Allen Finn
December 5, 2017 | Marketing Ideas

10 Must-Know Holiday Marketing Stats

The ho-ho-holidays are upon us! Refine your holiday marketing strategy with our top 10 holiday marketing stats.

Margot Whitney
November 27, 2017 | Marketing Ideas

The 8 Best Tools for Finding Competitor Keywords

Need to see what keywords your competitors are using? Check out these eight powerful tools you should incorporate into your competitive keyword research workflow.

Dan Shewan
November 9, 2017 | Marketing Ideas

Complete Beginner’s Guide to Account-Based Marketing (ABM)

85% of marketers who measure ROI describe account-based marketing as delivering higher returns than any other marketing approach! How does account-based marketing work? Learn the basic principles and best practices of ABM.

Margot Whitney
November 8, 2017 | Marketing Ideas

6 Examples of Subliminal Advertising, from Spooky to NSFW

What is subliminal advertising? Does it even work? Let's take a look at the history of subliminal messages in ads with six weird, sometime shocking examples.

Dan Shewan
October 23, 2017 | Marketing Ideas

7 Ways Email Signatures Can Drive Signups, Follows, and Conversions

Email signatures are an effective yet underutilized tool to drive sales, social follows, and conversions. Find out how in this comprehensive guide.

Guest Author
October 19, 2017 | Marketing Ideas

16 Fun & Festive Holiday Marketing Ideas to Try This Year

The holiday season is the perfect time to connect with prospects and customers in a fun and memorable way. Here are 14 festive holiday marketing ideas to get your wheels turning.

Margot Whitney
October 17, 2017 | Marketing Ideas

How to Write a Cover Letter for a Job Application

Don't even think about skipping the cover letter when you're applying for a job! Here's how to write a great cover letter for a job application and land that crucial first interview.

Dan Shewan
October 12, 2017 | Marketing Ideas

10 of the Most Innovative Chatbots on the Web

Here's how 10 of the most innovative chatbots on the web are transforming the ways in which we interact online.

Dan Shewan
October 2, 2017 | Marketing Ideas

10 Things You Need to Know About the EU General Data Protection Regulation

Worried about the European Union's General Data Protection Regulation and how it might affect you? We've got you covered with a full explainer of the EU GDPR.

Dan Shewan
September 27, 2017 | Marketing Ideas

5 Can’t-Miss Sessions at #INBOUND17

Attending Inbound 2017 in Boston from September 25 through 28? Don't forget to visit WordStream at booth S22, and check out these 5 can't miss PPC-focused breakout sessions!

Allen Finn
September 21, 2017 | Marketing Ideas

Ethical Marketing: 5 Examples of Companies with a Conscience

What is ethical marketing? Find out why and how these five companies with a conscience are making sales and a real difference at the same time.

Dan Shewan
September 20, 2017 | Marketing Ideas

8 Advertising Tips for Electricians & Other Tradesmen

Digital advertising can be challenging for tradesmen and blue-collar professionals, but these eight tips will help you find more clients and get return on your online advertising spend.

Margot Whitney
September 18, 2017 | Marketing Ideas

How Much Are Mobile Brand Searches Really Worth? (Data)

It's not obvious, but branded searches are actually big business, for both Google and for brands. How much are they worth, and how will the move to mobile change the way we think about brand searches?

Tom Demers
September 12, 2017 | Marketing Ideas

13 Super-Effective Behavioral Segmentation Strategies (With Examples!) to Try Now

Here are 13 ways brands and marketers can use behavioral segmentation and targeting to build smarter, more cost-effective marketing campaigns, with examples and data to back it up.

Lisa Smith
August 28, 2017 | Marketing Ideas

The Indispensable Welcome Email and How to Get It Right

Welcome emails have on average 4x the open rate and 5x the click-through rate of a standard email marketing campaign. Here's how to build a welcome email that works!

Guest Author
August 17, 2017 | Marketing Ideas

9 Mind-Bending Ways to Use Psychographics in Your Marketing

Find out how the fascinating field of psychographics can unlock a whole new world of possibilities in your marketing campaigns with these nine tips.

Dan Shewan
August 16, 2017 | Marketing Ideas

Email Marketing vs. Social Media Ads for Sales & Promotions

Many companies rely on email marketing for promotions, while others swear by social media ads. But the truth is both of these tactics can help you reach your sales goals.

Guest Author
August 3, 2017 | Marketing Ideas

The Ridiculously Awesome Guide to Facebook Live

Live video is huge for brands, but small businesses can take advantage too! Learn how and why to use Facebook Live for marketing, including tons of tips and best practices, in this guide.

10 Companies Using Machine Learning in Cool Ways

Machine learning is one of the most exciting technological developments in history. What are some examples of machine learning and how it works in action? Find out how these 10 companies plan to change the future with their machine learning applications.

Dan Shewan
July 27, 2017 | Marketing Ideas

How to Get Your Piece of the Search Impression Share Pie

Learn all about search impression share in AdWords: why it's important, what it means for your account, and what to do when you're losing impression share to budget or rank.

10 Ways to Get More Mileage from SlideShare

SlideShare is a powerful -- and underused -- marketing tool. Find out everything you need to know about leveraging SlideShare to drive traffic and engagement.

11 Examples of Great Customer Testimonial Pages

These 11 companies show how powerful customer testimonials can be, and how to make the most of them.

The Freelancer’s Totally Fun, Definitely Not Boring Guide to Taxes

Navigating the U.S. taxation system as a freelancer can be a nightmare. This guide will tell you how to pay quarterly estimates, what you can and can't deduct and more helpful info to make your life easier.

Dan Shewan
July 14, 2017 | Marketing Ideas