Email outreach can be highly effective, IF you do it right. In this actionable guide, author Timo Rein outlines three powerfully persuasive outreach marketing strategies to drive traffic, gain exposure, and leverage influential thought leaders to spread your message.
Between new features and new advertising channels, 2018 promises to be a crazy year for PPC. To learn more about what might be on the horizon, dig into WordStream Senior Data Scientist Mark Irvine's 8 Real Data-Backed Predictions for PPC in 2018!
With 2018 almost upon us, it's time for our annual retrospective on the most popular posts from the WordStream blog in 2017. From Facebook advertising benchmarks to machine learning and artificial intelligence, 2017 was an incredible year. Find out everything you missed in this comprehensive round-up.
Bing Ads has call extensions, but the platform doesn't offer a call-only ad type. Learn how to hack together some Bing call-only ads using a combination of call extensions, bid adjustments, and a bit of cleverness.
85% of marketers who measure ROI describe account-based marketing as delivering higher returns than any other marketing approach! How does account-based marketing work? Learn the basic principles and best practices of ABM.
What is subliminal advertising? Does it even work? Let's take a look at the history of subliminal messages in ads with six weird, sometime shocking examples.
Email signatures are an effective yet underutilized tool to drive sales, social follows, and conversions. Find out how in this comprehensive guide.
The holiday season is the perfect time to connect with prospects and customers in a fun and memorable way. Here are 14 festive holiday marketing ideas to get your wheels turning.
Worried about the European Union's General Data Protection Regulation and how it might affect you? We've got you covered with a full explainer of the EU GDPR.
What is ethical marketing? Find out why and how these five companies with a conscience are making sales and a real difference at the same time.
Digital advertising can be challenging for tradesmen and blue-collar professionals, but these eight tips will help you find more clients and get return on your online advertising spend.
It's not obvious, but branded searches are actually big business, for both Google and for brands. How much are they worth, and how will the move to mobile change the way we think about brand searches?
Here are 13 ways brands and marketers can use behavioral segmentation and targeting to build smarter, more cost-effective marketing campaigns, with examples and data to back it up.
Welcome emails have on average 4x the open rate and 5x the click-through rate of a standard email marketing campaign. Here's how to build a welcome email that works!
Find out how the fascinating field of psychographics can unlock a whole new world of possibilities in your marketing campaigns with these nine tips.
Many companies rely on email marketing for promotions, while others swear by social media ads. But the truth is both of these tactics can help you reach your sales goals.
Machine learning is one of the most exciting technological developments in history. What are some examples of machine learning and how it works in action? Find out how these 10 companies plan to change the future with their machine learning applications.
Learn all about search impression share in AdWords: why it's important, what it means for your account, and what to do when you're losing impression share to budget or rank.
Navigating the U.S. taxation system as a freelancer can be a nightmare. This guide will tell you how to pay quarterly estimates, what you can and can't deduct and more helpful info to make your life easier.