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3 Creative (& Cheaper) Google Ads Alternatives for Competitor Targeting

Aggressive with your competitors, light on your wallet, just right on your goals.

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Social Media Optimization: 60+ Tips & Tools for Every Platform

Get all of the tools, tips, and best practices you need to carry out effective social media optimization for Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, Snapchat, and Pinterest.

How to Write the Perfect Price Increase Letter: 10 Tips & Examples

No one wants to inform customers of a price increase, but with these best practices—plus plenty of price increase letter examples—you can ensure the best possible experience and keep them loyal.

Mary Lister
August 3, 2021 | Marketing Ideas

8 Creative PPC Strategies to Overcome Today’s Challenging Landscape

Between privacy restrictions, platform changes, and the push for automation, the PPC landscape is undergoing a major shift. Use these eight creative PPC strategies to succeed in 2021 and beyond.

6 Data-Backed Ways to Promote Your Business on YouTube

In this post, learn the best ways to promote your business on YouTube, with a channel trailer, YouTube Shorts, influencer partnerships, paid ads, merch shelf, and branded shows.

Google’s NEW 3-Strikes Ad Policy: The Full Scoop + 5 Tips to Prepare

Learn what the Google Ads three-strike policy system is, when the pilot will start, and how it will impact accounts—plus five tips to avoid strikes and suspensions.

9 Important SEO Metrics to Track (+ How to Improve Them)

Understand nine of the most important SEO metrics to track, plus how to find and improve them so you can drive more website traffic and rank higher on Google.

George Konidis
July 27, 2021 | SEO

2 Smart Strategies to Generate Leads on Facebook in iOS 14

Configuring your eight events for Aggregated Event Measurement can be a headache. Here are two smart but simple strategies to generate leads with Facebook ads in iOS 14.

Brett McHale
July 26, 2021 | Social Media

NEW Optimized Targeting in Google Ads: What You Need to Know

Learn about what Google Ads optimized targeting is, how and when to set it up for your campaigns, and how it's different from Google Ads audience expansion.

Susie Marino
July 22, 2021 | Industry News

The Easy Guide to Google Ads Image Extensions

Learn how to set up Google Ads image extensions, where to find images for them (plus specs), as well as best practices for image extensions and how to view your performance.

3 Tips to Deal with Facebook Ads Aggregated Event Measurement

Thanks to iOS 14, Facebook's new Aggregated Event Measurement allows only eight conversion events per domain. Follow these three tips to keep your conversion and targeting performance on par with the previous event setup.

Joe Martinez
July 20, 2021 | Social Media

Does Google Ads Quality Score Still Matter in 2022?

Is Quality Score still relevant in 2022? Some advertisers think it is, some think it matters less and less. Get both sides of the story to see whether Quality Score is an important metric for your account.

4 Practical Ways to Use AI in Marketing (& Why You Need To)

It's 2021 and AI marketing is no longer too advanced for any business. Learn four practical ways to use AI in marketing to cut costs, save time, hit your goals, and drive revenue.

Asi Dayan
July 15, 2021 | Marketing Ideas

3 Reasons to Use Google Ads Dynamic Exclusion Lists (+How to Do It)

Learn how Google Ads dynamic exclusion lists protect your time, budget, and reputation, plus what exactly makes them dynamic, who can set them up, and how.

8 Steps to a Lead-Generating Content Marketing Strategy

Here’s a step-by-step guide to developing a lead-generating content marketing plan, all the way from initial goal setting to ongoing updates to keep your content fresh.

How Much Do Facebook Ads Cost in 2022? (+3 Ways to Save)

Find out average Facebook ads costs, what makes them worth the price, and how to stretch your budget!

Akvile DeFazio
July 12, 2021 | Social Media

57 Easy & Engaging August Marketing Ideas (With Examples!)

Feeling uninspired during the dog days of summer? Here are 57 creative August marketing ideas based on national days and awareness themes to inspire meaningful and engaging content, all month long!

Google Ads Location Targeting: 10 Smart Tips to Maximize Your ROI

Get our top 10 tips to make sure your money goes to the right place—literally!

How to Write Copy That Sells (Anything): 102 Tips & Examples

We're sharing over 102 tips and examples to teach you how to write copy that sells. Learn what it *really* takes to be clear, concise, credible, and compelling.

How to Write a Powerful Business Mission Statement (+15 Examples)

Learn exactly what business mission statement is, why you need one, five steps to writing yours, and 15 strong business mission statement examples to inspire you.

Nahla Davies
July 2, 2021 | Copywriting

13 Email Marketing Tips Your Readers Want You To Be Following…Now!

These 13 email marketing tips combine the fundamentals with recent studies, new tools available to us, and current trends to help you get the best results from your campaigns.

7 Traffic-Crushing Google Penalties and How to Prevent Them

The consequence of any Google penalty is a drop in (or removal from) rankings. Learn the difference between algorithmic and manual Google penalties, how to avoid seven of the most common ones, plus how to identify and fix.

Guest Author
June 30, 2021 | SEO

7 Things to Know About the NEW Google Ads Creative Studio

Should you try the new Google Ads Creative Studio? Learn exactly what it is, how it helps with rich media ad creation, and what to know before you get started.

12 Tips to Create a Compelling YouTube Channel Trailer (+Examples)

Use these eight tips to create a YouTube channel trailer that turns visitors into subscribers, with three tools to help you implement them and plenty of examples!

5 Steps to a Goal-Crushing Lead Generation Process

Learn five ways to improve your lead generation process, using metrics, automation, existing customers, content audits, and your sales team.

7 Free Tools to Design Facebook Ads Like a Pro

No designer? No equipment? No money? No problem. Learn seven free and budget-friendly methods to design Facebook ad creative that gets users to stop, read, and click!

Akvile DeFazio
June 24, 2021 | Social Media