Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in local SEO, copywriting, and conversion optimization, and she finds life to be exponentially more delightful on a bicycle.
Eight *engaging* and free social media marketing courses related to SEO, content, strategy, monitoring, ads, influencers, and inclusivity—in two hours or less.
What does OTT mean? We answer that and so much more, including what OTT advertising is and how it works, the pros and cons of running ads on streaming media, as well as tips for creating successful OTT video ads.
Learn nine psychological effects you can use in your copywriting to create more interesting, attractive, and effective content—with over 28 examples and tips.
Learn about how Google's recent title tag rewrite significantly hurt our traffic, how we fixed it, and what the community and Google has been saying about it—plus what it means for all of us.
Use this list of authentic fall hashtags to build your brand and following. Includes September, October, and November hashtags; Labor Day, back to school, and Halloween hashtags, and fall hashtag tips.
We're sharing what to include in a content audit, a complete list of data points to collect, plus a content audit template and example for six types of audits, including SEO content audits, website content audits, and more.
Between privacy restrictions, platform changes, and the push for automation, the PPC landscape is undergoing a major shift. Use these eight creative PPC strategies to succeed in 2021 and beyond.
Feeling uninspired during the dog days of summer? Here are 57 creative August marketing ideas based on national days and awareness themes to inspire meaningful and engaging content, all month long!