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Paid Search Marketing

Paid search marketing is a critical tool for any marketer or small business owner. But it’s not easy. From navigating the world of bidding, to writing ad copy that resonates, to setting up Google Ads conversion tracking and more: there are a lot of skills that fall under the paid search marketing umbrella. At WordStream, we’re here to help you refine those skills. Check out our paid search marketing blogs and get the knowledge you need to succeed.


27 Google Search Statistics You Should Know in 2019 (+ Insights!)

We compiled 27 Google search statistics to give you a better understanding of the search engine at the core of your PPC and SEO efforts. Check them out!

Google Ads Account Takeover? What You Need to Know

Unless they opt out, certain Google Ads users will have their accounts taken over by Google. Check out our coverage to learn what this means for you.

5 Ways We’re Maximizing Our B2B Advertising Budget

We asked our account managers, paid search strategists, and blog contributors what they're focusing on in order to maximize advertising budgets for their B2B clients in 2019. Top priorities include multi-channel strategies, targeting high-quality leads, and more!

How to Advertise Online: Data-Backed Insights from Our Top 25 Customers

You need to know how to advertise online if you want to grow your business. Find out what we've learned from WordStream's top-performing customers!

3 Big Budget Roadblocks (And How to Blast Past Them)

Setting the budget for your PPC campaign can be an impossible task – but it doesn't have to be! We're breaking down three of the biggest budgeting road blocks and sharing strategies for you to overcome them.

5 PPC Strategies to Test in 2019

With the new year upon us and resolutions to better ourselves in mind, here are five strategies to test in 2019 to help our accounts grow and improve.

The Top 10 Google Ads Innovations of 2018

As 2019 nears, we highlight the top 10 most significant changes to Google Ads this year.

Lyle Swartz
December 20, 2018 | Paid Search Marketing

The Pros & Cons of Every Automated Bidding Strategy in Google

In this complete guide to automating your bidding strategy, we walk through each of the options available to you and point of what you should watch out for with automation.

3 Shockingly Common Google Ads Account Issues

To help you make sure you’re getting the most out of your Google Ads account, we're sharing three surprisingly common issues we see when auditing Google Ads accounts – and we're going to tell you how you can fix them.

Ad Extensions: To Automate or Not to Automate?

It's hard to know when to let Google save you time and when you need to own your ad copy. Here’s a guide to all extensions available and whether you can feel safe allowing Google to automate.

Not Happy With Recent Exact Match Changes? Here’s What to Do

Have you audited your account since Google announced changes to its exact match keyword targeting (yet again)? Here's how.

Top 10 PPC Trends to Jump on in 2019

WordStream partnered with Search Engine Journal to find out what PPC experts are predicting for 2019. Here, we're featuring the top 10 trends that 28 industry leads expect to see next year.

3 Easy Steps to Find Your Audience on Quora Ads

Here, we show you how you can easily find your audience on Quora in just three steps – no matter what industry you are in.

ITP 2.0: What Advertisers Need to Know

Here’s what you need to know about ITP 2.0 and what you need to do to make sure you’re tracking all of your conversions.

Greg Palmer
November 20, 2018 | Paid Search Marketing

PPC Budgets vs. Bids: What’s the Difference?

Here, we explain why budgets and bids are not the same, why you can’t depend on a bigger budget to carry your account, and how your bids can help improve your account performance – regardless your budget size.

Lyle Swartz
November 19, 2018 | Paid Search Marketing

How to Use Black Friday Promotion Extensions in 2019

Joy to the world, Black Friday promotion extensions are here to stay! Here’s how to use them in the 2019 holiday season.

What Works & What Doesn’t When Automating Ad Copy & Keywords

Here, we're discussing ad copy and keyword automation. We provide ways to save time on the two biggest cornerstones of your search campaigns without sacrificing performance.

Google’s Change to Exact Match Was Big, But Was it Actually Bad? [DATA]

Last month, Google announced another major change to its keyword match types. But what does that mean for your accounts? We looked at the data to find out.

Mark Irvine
November 12, 2018 | Paid Search Marketing

Google Quietly Introduces New Detailed Demographic Targets

A hard lesson for search marketers to learn is that their ads and keywords are only as good as the people who see them.

I Spent $4M on Google Ads – Here Were My 5 Biggest Mistakes

After ten years and millions of dollars, we've learned a lot about how to do Google Ads right! Here were our six worst budget-burning Google Ads mistakes so you can avoid them.

Asi Dayan
October 29, 2018 | Paid Search Marketing

Bing Ads Announces New LinkedIn Profile Targeting

Bing Ads announces integration with LinkedIn that will offer profile targeting. Advertisers will soon be able to directly target their search campaigns to a user’s company, industry, and job function by leveraging data from their LinkedIn profile.

5 Ways to Upgrade the Links in Your Google Ads

If you want to get the most out of your advertising campaigns and make sure each ad is as impactful as possible, you need to optimize your ad links. Here we share five ways you can upgrade the links in your Google Ads with deep links, tags and more.

How to Find Bigger AND Better Audiences to Reach Using Google Analytics

If you’re looking to grow your awareness, start by using the free data we have in Google Analytics. Here, we explain how to use audience reports to find new targeting options so you can reach a bigger and better audience.

5 Ways to Prepare Your Search Campaigns for Black Fiveday

With the Black Fiveday period falling a week earlier than in recent years, there is no time like the present to get preparing. Follow these five simple tips to get your search campaigns ready for the Black Fiveday madness.

5 More Ways to Lower Your Cost per Acquisition in PPC

Cost per acquisition is one of the most important metrics to watch in PPC. Here, we share five more ways you can lower your cost per action.

Which Google Ads Network Is Right for Me? A Pocket Guide

In this guide, we take an in-depth look at the pros and cons of the four primary Google Ads networks at your disposal: the search network, the display network, Shopping, and YouTube. You'll learn the advantages of each network and how to make them work for your business.

Expert’s Guide to Optimizing Automated Rules in Google Ads

Managing a Google Ads account can be a lot of work. Luckily, there are some ways to help automate your accounts built right into the platform. In this post, we walk you through Google's automated rules feature and give tips along the way to help you become an expert in no time.