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Marketing Ideas

What’s a marketer or small business owner without ideas? Our marketing ideas blog posts cover everything from holiday marketing, to creative marketing, to low-budget marketing and much, much more. Get the inspiration you need for your next big, brilliant marketing idea. Then, learn time-honored strategies to go out into the world, execute, and drive results that really matter.

2020 Holiday Advertising: 8 Secrets to Success (and Sales)

This post provides eight fundamental best practices to pay special attention to during your holiday advertising this year. You'll learn how to use product feeds, page speed improvements, real-life photos, and more to optimize for the anticipated online-focused holiday shopping experience in 2020.

67+ Free & Meaningful October Marketing Ideas for 2021

Use these 67 free October marketing ideas based on the themes, holidays, and observances of the month to attract more customers, increase brand awareness, and build your community.

Kristen McCormick
September 21, 2020 | Marketing Ideas

47 Free & Creative September Marketing Ideas for Any Business

Use our list of September causes, holidays, observances, and themes to support your customer engagement, social media posts, local marketing, and brand messaging initiatives.

Kristen McCormick
September 10, 2020 | Marketing Ideas

The 10 Best Marketing Strategies to Reach College Students

If you market to college students early, they can become your most loyal customers! Here are the best ways to market to them, including through giveaways old fashioned coupons, social media campaigns, campus media sources, and more.

Mary Lister
August 26, 2020 | Marketing Ideas

The 12 Best Webinar Platforms to Increase Revenue

We’ve assembled a comprehensive list of the best webinar platforms available to marketers in 2020—including the pros, cons, and pricing of each—so you can host high-quality experiences for your audience that drive your business goals.

Brad Smith
August 18, 2020 | Marketing Ideas

6 Webinar Marketing Tips We Swear By

To have a successful webinar, you need a solid webinar marketing strategy. Here, we're sharing our six favorite tip for webinar promotion, including planning, being consistent, A/B testing, and more!

12 Ways to Effectively Promote a New Product or Service

Here are twelve tried-and-true ideas on how to promote a new product or service for your business to generate excitement, drive sales, and win new customers.

How to Write Your Best Promotional Emails (+18 Examples!)

Email is still the best way to communicate special offers to your audience. In this post, learn about when to use promotion emails, how to write effective ones that meet best practices and engage readers, and tons of promotional email examples from which to gain inspiration.

3 Nonprofit Marketing Tactics Every Business Can Learn From

Here, we're sharing three nonprofit marketing tactics that businesses can learn from: storytelling, email marketing, and social media marketing.

19 Tips for Highly Effective Marketing Meetings

Let's face it: Marketing meetings aren't always effective. With more meetings than ever taking place virtually, we thought it was time for some improvement. Here are 19 tips, including scheduling shorter meetings, setting goals, and more!

6 Tips for Hosting Can’t-Miss Virtual Events

Virtual events are great for including more people, and they cost less money. But they still take planning to be successful. Here are six tips for hosting engaging virtual events, including promoting during your event, being prepared for tech issues, and more!

Brad Smith
June 25, 2020 | Marketing Ideas

Everything You Need to Know About Marketing Objectives

Looking to put some structure around your business growth? In this post, you will learn about what marketing objectives are, how they are different from marketing goals, and how to create objectives for sales, leads, website traffic, churn, trial signups, and more.

Brad Smith
June 15, 2020 | Marketing Ideas

11 Free Ways to Reach Your Audience Online During COVID-19

With the economy in a slump and online engagement at a peak, there is no better time to try out these free yet effective marketing strategies on Google, Facebook, and Instagram during COVID-19.

Goal Talk Podcast Episode 10: Keeping Your Customers as Happy as Can Be

In this week's episode of the Goal Talk podcast, host Mikayla Wyman talks to Kim Castings about customer marketing essentials, including what it means, how to keep your company customer-led, and more!

Use Design Thinking to Solve Your Next Marketing Problem: Here’s How

In this guide to design thinking, we're explaining what it is, why it can help you solve your next marketing problem, and the six steps to follow for applying the design thinking process!

Jed Robinson
March 27, 2020 | Marketing Ideas

The Complete, Omnichannel Guide to Cannabis Marketing in 2020

The cannabis industry is booming, but what does that mean for marketers? Here, we're going through seven essential marketing channels to let you know what works for cannabis marketing and what you need to avoid!

Allen Finn
March 12, 2020 | Marketing Ideas

Goal Talk Podcast Episode 4: Identifying Your Perfect Customer Persona

In this week's episode of the Goal Talk Podcast, host Mikayla Wyman talks with Director of Product Marketing Erik Mansur about the importance of customer personas and how to create them for your business!

7 Irresistible Networking Strategies for Marketers

Not at all marketing networks are created equally. Here are seven strategies you can use to build a super effective marketing network, including events, email tips, and more!

Sujan Patel
February 25, 2020 | Marketing Ideas

Goal Talk Podcast Episode 3: How to Craft an Irresistible Value Proposition

In this week's episode of the Goal Talk podcast, host Mikalya Wyman talks with Senior Product Marketing Specialist Elaine Stone about crafting a killer value proposition, including how to do it, why you need one, and much more!

Mikayla Wyman
February 25, 2020 | Marketing Ideas

The 5 Essential Digital Marketing Skills You Need (& How to Get Them!)

We're sharing the five essential digital marketing skills everyone needs: copywriting, SEO, PPC, email, and conversion rate optimization. For each, we provide a free tool and a free course!

Kristen McCormick
February 17, 2020 | Marketing Ideas

The Small Business Guide to Online Reputation Management

Online reputation management is a must for small businesses. In this guide, we walk you through what everything you need to know, including what online reputation management is, which channels to monitor, and how to get set up today.

Conor Bond
February 6, 2020 | Marketing Ideas

Here’s Everything You Need in Your 2020 Tech Stack

Marketing technology isn't one-size-fits-all, but a good tech stack always includes tools for your most important needs. So we've created this all-inclusive, crowd-sourced guide to cover all the marketing technology you need in your tech stack this year!

Lisa Smith
February 4, 2020 | Marketing Ideas

6 Easy Ways to Incorporate Customer Feedback Into Your Marketing Strategy

Negative customer feedback is hard to hear, but it's important! Here are six easy way to take all of your customer feedback and use to make your marketing strategy more effective!

Guest Author
January 24, 2020 | Marketing Ideas

9 Comparative Advertising Examples to Help You Get Ahead

Comparative advertising is a great way to communicate value quickly and effectively—while also differentiating yourself from your competition. Here, we rounded up nine examples of comparative advertising to inspire your next campaign!

Conor Bond
January 13, 2020 | Marketing Ideas

6 Research-Backed Ways to Reduce Churn

If you're running a digital marketing agency, you're probably concerned about your churn rate. Here are six research-backed ways you can reduce churn, including educating you customers, focusing on security, and more!

Guest Author
January 8, 2020 | Marketing Ideas

The 16 Best Marketing Strategies to Try in 2020

It's time to try some new marketing strategies—but that doesn't mean you have to reinvent the wheel. Take a look at our best marketing strategies of last year, including educational content, personalized marketing, and more!

Lisa Smith
January 7, 2020 | Marketing Ideas

Copy Testing: Why It’s Necessary & How to Make It Work

How can you make sure you're making the most of your ad spend? Simple: copy testing. In this guide, we're sharing everything you need to know, including what copy testing is, why it's in resurgence, and how you can get the most out of it to increase your advertising ROI and drive sales.

Brad Smith
November 25, 2019 | Marketing Ideas