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From TikTok, to Facebook, to Instagram, to Pinterest and much more. The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to navigate this complex world; and not only to navigate it, but to thrive in it. From Facebook advertising, to TikTok tips, to knowing the best time to post on Instagram: the WordStream blog is your home for social media marketing.


Facebook Ads for Dentists: 9 Tips to Out-Shine Your Competitors

Facebook ads are a great way for dentists to stand out from the competition. Here are 11 tips for better Facebook ads for dentists to reach your audience, personalize your ads, and more!

Margot Whitney
July 31, 2019 | Social Media

5 Steps to a Conversion-Driven Facebook Ads Sales Funnel

You need to build relationships over time to market effectively, and sales funnels can help with that. In this guide, we break down how to create a conversion-driven Facebook sales funnel in just five steps so that you can build better relationships with your prospects and start getting better results.

Akvile DeFazio
July 22, 2019 | Social Media

Beginner’s Guide to Facebook Ads for Mobile Apps

If you're looking to get more people installing, using, and re-engaging with your app, you need to set up Facebook ads. In this complete guide to getting started with Facebook ads for mobile apps, we share everything you need to know, from registering your app to targeting your audience and more!

How to Target Your Best Audience with Reddit Advertising

Reddit's one of the most visited websites in the world, which means advertising on Reddit could be a huge opportunity for your business—as long as you can find your audience. Here are top targeting options on Reddit, including subreddit targeting, location targeting, and more!

Joe Martinez
May 24, 2019 | Social Media

How to Boost Event Attendance with Facebook Ads

Whether you're planning a conference, a webinar, or a concert, you need to try Facebook ads for event promotion. In this guide, we cover everything from setting up a Facebook event to optimizing your Facebook ads for event promotion to get even more attendees.

B2B Social Media: 4 Ways to Target Your Audience

Social media audience targeting isn't as straightforward for B2B companies, but that doesn't mean it isn't effective. Here are quick ways to target your B2B audience on Twitter, LinkedIn, and Facebook.

Guest Author
May 13, 2019 | Social Media

5 Social Media Networks Beyond Facebook & Twitter to Test

Most marketers are advertising on giant social media networks like Facebook and Twitter. But testing multiple platforms is key to any social media marketing success. Here are 5 lesser-used social media networks to add to your strategy, including Reddit, Pinterest, and more!

11 Creative Strategies for Facebook Ad Targeting After the Changes

Facebook ad targeting has changed, so your strategies need to change, too. Here are 11 creative Facebook ad targeting strategies to help your ads find your ideal audience, even with the new restrictions!

5 Ways to Cut Your Cost per Lead on Facebook Ads

With Facebook ad costs rising, B2B lead generation is getting more expensive—so you need to start spending smarter. Here are five ways to cut your Facebook ads cost per lead, including audience targeting, landing page copy, and more!

Guest Author
April 18, 2019 | Social Media

7 Ways to Upgrade Your Social Media Marketing Strategy

Social media is always changing, so your social media marketing strategy should be, too. Here are seven ways to boost your strategy this year, including working with micro-influencers, exploring dark social, and more!

Guest Author
April 5, 2019 | Social Media

The Beginner’s Guide to Facebook Ads for Entrepreneurs

For the sake of overhead, a lot of entrepreneurs look to explore the cost-effective world of Facebook ads on their own terms. In this blog, we teach you how to do just that. This is your beginner’s guide to Facebook ads for entrepreneurs.

Gordon Donnelly
March 27, 2019 | Social Media

How to Share Deals & Drive Sales with Facebook Offer Ads

Facebook Offer Ads are customizable, mobile-only ads that are excellent tools for brick-and-mortar locations and ecommerce brands. In this guide, we tell you everything you need to know to create your Facebook Offer Ads, use promo codes to boost sales, and more!

Akvile DeFazio
March 21, 2019 | Social Media

The Easy Guide to Social Media for Small Business

Social media a powerful platform to build brand awareness and generate leads. Here's everything you need to get started on Facebook, Twitter, LinkedIn, Instagram, and YouTube, including what to post, when to post it, and more!

Mikayla Wyman
March 19, 2019 | Social Media

The Complete LinkedIn Advertising Cheatsheet

If you are targeting c-suite professionals, providing educational material to marketers, or just spreading brand awareness, LinkedIn is the platform for you. In this LinkedIn advertising cheatsheet, I'll cover everything you need to know, including ad types, audience targeting, and more!

Mary Lister
March 5, 2019 | Social Media

4 Facebook Messenger Marketing Strategies You Have to Try

Facebook Messenger is quickly becoming a widely used marketing tactic. Here we're sharing the top four strategies that you need to try, including comment guards, chatblasts, and more.

Larry Kim
February 28, 2019 | Social Media

6 Steps to Create a Full-Funnel Advertising Strategy with Facebook Objectives

Leveraging Facebook objectives is the key to creating cross-funnel campaign strategy. Follow these six steps to get started with your own full-funnel Facebook strategy!

Kristina Simonson
February 21, 2019 | Social Media

Facebook Ads Daily vs. Lifetime Budgets: Pros & Cons

Still not sure whether to select daily budget or lifetime budget for your Facebook Ads campaign? We can help with that. Here, we break down each option to help you make the right decision for your accounts.

Michelle Morgan
February 19, 2019 | Social Media

Facebook Lead Ads vs. Landing Pages: Which Is Better? [Data]

Which perform better: Facebook lead ads or landing pages? WordStream pulled some exciting new data! In this post, we give a data-backed rundown on the pros and cons of using each advertising strategy.

Gordon Donnelly
February 14, 2019 | Social Media

Top 12 Social Media Marketing Tools for 2019

Social media marketing is impossible without the right SMM tools. In this post, we’ll go through the best social media marketing tools for social media management, social media listening, and paid social advertising.

Guest Author
February 8, 2019 | Social Media

LinkedIn Rolls Out Interest Targeting for Advertisers

LinkedIn has announced interest targeting for advertisers. Now, you can serve LinkedIn ads to highly relevant audiences. Check out our blog post for details!

Conor Bond
January 25, 2019 | Social Media

5 Facebook Lead Ad Examples to Learn From and Copy

Facebook lead ads provide the best opportunity to increase conversions by shrinking a drawn-out process down into just a few clicks. Here we share five successful examples of Facebook lead ads, including event promotions, carousel drip campaigns, and more.

Brad Smith
January 24, 2019 | Social Media

The Ridiculously Useful Guide to Snapchat Ads

In this ridiculously easy guide, we're telling you everything you need to know about Snapchat ads, from getting started to trying new formats to measuring your success.

Mary Lister
January 9, 2019 | Social Media

How to Get High-Quality B2B Leads with Facebook Ads

Still not using Facebook Ads to attract your B2B leads? Here, we share why you need to be leveraging the platform and three ways to get those high-quality leads.

Guest Author
December 18, 2018 | Social Media

5 Ways to Use Facebook Messenger Bots to Increase Conversions

There has been increasing interest in chatbots over recent years because of their ability to take on the burden of time-consuming business tasks.

Guest Author
December 13, 2018 | Social Media

Every Facebook Ad Targeting Option in One Epic Graphic (Updated!)

We compiled all of the Facebook ad targeting options in one comprehensive infographic—again.

Conor Bond
December 10, 2018 | Social Media

Facebook Campaign Objectives: What Every Advertiser Needs to Know

In this guide, we break down Facebook’s campaign objectives and settings so that you know exactly what features to focus on during set up. We also provide insights on how to set your next campaign up for success.

Kristina Simonson
November 26, 2018 | Social Media

Facebook Ads Checklist: 5 Quick Questions to Ask Before You Hit "Go"

Your Facebook ads should be set and ready to start attracting clicks and generating leads as soon as you hit "go." To make sure that your ads are good and ready, take a few minutes and go through our Facebook Ads Checklist.

Chris O'Keeffe
October 26, 2018 | Social Media