Mark is in charge of strategic partnerships at WordStream. He was named the #1 Most Influential PPC Expert of 2019 by PPC Hero.
Online shopping is highly competitive. Check out our benchmark data to see how you stack up!
Last month, Google announced another major change to its keyword match types. But what does that mean for your accounts? We looked at the data to find out.
You can now choose to display YouTube ads on TV screens. But how effective is this new placement option? We looked at a few hundred advertisers to find out.
A hard lesson for search marketers to learn is that their ads and keywords are only as good as the people who see them.
Bing Ads announces integration with LinkedIn that will offer profile targeting. Advertisers will soon be able to directly target their search campaigns to a user’s company, industry, and job function by leveraging data from their LinkedIn profile.
Starting in October, your exact match keywords are going to get even less exact -- again! Mark Irvine reviews the changes to how exact match keywords work and offers five ways to prepare your Google Ads account for the changes to exact match.
Google's brand new expanded text ads will allow advertisers to show up to 3 headlines and up to 2 descriptions: the biggest ads on the SERP, ever. Check out our coverage to get all the information you need to succeed!
Bing Ads scheduled imports allow advertisers to save time by importing changes made to their AdWords accounts into their Bing Ads accounts. Learn why this is a no-brainer, and how to set it up in your own paid search accounts.