Brett McHale

Brett McHale

Brett McHale is the founder of Empiric Marketing, a digital marketing agency dedicated to scaling startups through paid search and social.

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How to Identify the Best Ad Platform for Your PPC Clients

Every client is different. In this guide, we break down how to determine the best ad platform for your client, based on goals, budgets, and more!

8 Ways to Prioritize Your At-Risk Clients

Digital marketing agencies have a lot on their plates. So how do you prioritize which accounts to work on first? Here are 8 ways to prioritize your at-risk client accounts, including MRR, client relationship, and more!

The All-in-One Guide to Facebook Ad Sizes, Specs, & Strategies

Facebook ad sizes, placements, and creative formats have changed a lot since launching in 2014. This all-in-one guide covers sizes, specs, and strategies for everything, including image ads, video ads, carousel ads, instant experiences, and more!

Conversion Value: What It Means & Why It’s Crucial to Your Business

In Google Ads, "conversion" can mean a variety of things. All conversions help your account performance, but some matter more for your business than others. By optimizing for conversion value, you can improve your account performance where it matters most—here's how.

How to Build a Cross-Channel Lead Generation Strategy in 4 Steps

Cross-channel marketing strategies are important, but figuring out the details isn’t easy. Here, we're sharing how to set up your cross-channel lead generation strategy in just four simple steps!

5 Agency Reporting Tips to Prove Your Value to Clients

Pulling reports for your agency clients might seem like it's just another task, but it's really an unbeatable opportunity: You can use reporting to show your client how valuable you are. Here are 5 reporting tips to prove your value to your clients!

6 Must-Try White Label Tools for Marketing Agencies

For digital marketing agencies looking to scale, white label tools are a must. Here, we share six top white label marketing tools to help manage reporting, branding campaigns, and more!

7 Prospecting Strategies for PPC Agencies

Digital marketing agencies often realize that finding prospects isn't difficult; finding the right prospects is. We're sharing seven tried-and-true methods to prospect for high-quality PPC agency clients.

How to Streamline Reporting with Google Tag Manager & Google Analytics

Figuring out the relationship between conversion tracking and website analytics can be tricky if you don't have the right set up. Here, we walk you through setting up Google Tag Manger and Google Analytics so that you can improve your paid channel performance reporting.