Kristen McCormick

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in local SEO, copywriting, and conversion optimization, and she finds life to be exponentially more delightful on a bicycle.

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23 Smart Ways to Get More Instagram Followers in 2022

Your Instagram following shouldn't be a meaningless moshpit, but a curated community.

How Does Google Ads Work in 2022? The Complete, Visual Guide

Learn how the Google Ads auction works once and for all—from keywords to costs and everything in between.

The Best Time to Post on TikTok & How It (Surprisingly) Compares to Instagram

Find the worst and best times to post for every day of the week.

13 Facebook Ad Copy Examples to Inspire You

If this doesn't get you on the A/B testing train, then you're in the wrong industry.

34 Valentine’s Day Messages for Your Clients (with Email Templates!)

Because accidentally saying "love you bye" doesn't count.

47 Creative February Marketing Ideas (Beyond Valentine’s Day!)

There's a National Public Sleeping Day in February. Who knew?

The Only Website Audit Checklist You’ll Ever Need (in One Epic Google Sheet)

Complete with tips, tools, and a seven-tab template, this is website audit gold.