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Social Media

From TikTok, to Facebook, to Instagram, to Pinterest and much more. The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to navigate this complex world; and not only to navigate it, but to thrive in it. From Facebook advertising, to TikTok tips, to knowing the best time to post on Instagram: the WordStream blog is your home for social media marketing.

Social Media Optimization: 60+ Tips & Tools for Every Platform

Get all of the tools, tips, and best practices you need to carry out effective social media optimization for Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, Snapchat, and Pinterest.

2 Smart Strategies to Generate Leads on Facebook in iOS 14

Configuring your eight events for Aggregated Event Measurement can be a headache. Here are two smart but simple strategies to generate leads with Facebook ads in iOS 14.

Brett McHale
July 26, 2021 | Social Media

3 Tips to Deal with Facebook Ads Aggregated Event Measurement

Thanks to iOS 14, Facebook's new Aggregated Event Measurement allows only eight conversion events per domain. Follow these three tips to keep your conversion and targeting performance on par with the previous event setup.

Joe Martinez
July 20, 2021 | Social Media

How Much Do Facebook Ads Cost in 2022? (+3 Ways to Save)

Find out average Facebook ads costs, what makes them worth the price, and how to stretch your budget!

Akvile DeFazio
July 12, 2021 | Social Media

7 Free Tools to Design Facebook Ads Like a Pro

No designer? No equipment? No money? No problem. Learn seven free and budget-friendly methods to design Facebook ad creative that gets users to stop, read, and click!

Akvile DeFazio
June 24, 2021 | Social Media

6 Steps to Keep Your Facebook Conversion Campaigns Working Post-iOS 14

Learn how to run Facebook conversion campaigns in iOS 14 as successfully as you did before the update. We'll clear up Facebook domain verification, Aggregated Event Measurement, the seven-day attribution, and much more!

Brett McHale
June 3, 2021 | Social Media

How to Save Money With Facebook A/B Testing-No Matter Your Budget

Facebook A/B testing can lower your costs, but what if you have a low budget to begin with? Learn four cost-effective ways you can test and optimize your Facebook ads to make the most of your budget.

7 Budget-Wasting Facebook Ad Mistakes (+ How to Avoid Them)

Facebook offers so many features and options for paid ads that it can be easy to miss important details. Learn the 7 of the most common mistakes Facebook advertisers make, and what to do instead.

How to Build Your Brand with LinkedIn Stories: 7 Ideas & Tips

LinkedIn Stories are bringing that personable feel to the professional network! Learn what LinkedIn Stories are, how to create a LinkedIn Story, LinkedIn Stry best practices, ad get some ideas for creating your own.

Mary Lister
April 27, 2021 | Social Media

How to Drive More Conversions (In Less Time) with Facebook Dynamic Ads

Facebook dynamic ads are great for businesses that have 10 or more products in their catalog and save you the time spent on manual testing. Learn everything you need to know about Facebook dynamic ads: what they are, when to use them, how to use them, and their best practices.

Akvile DeFazio
April 20, 2021 | Social Media

How to Become a Successful Social Media Influencer (In 9 Easy Steps)

This post walks you through how to become a social media influencer in nine steps—including choosing your niche, writing engaging content, collaborating with other influencers, forming partnerships, and more.

Ron Stefanski
March 23, 2021 | Social Media

How to Generate B2B Leads on LinkedIn as a Solopreneur or Small Business

LinkedIn can be a goldmine for B2B lead gen, especially as a solopreneur or small business. in this post, we'll cover how to optimize your profile, create attractive content, and build a network on the platform to bring in more qualified leads to your business.

Guest Author
March 17, 2021 | Social Media

6 Ways to Customize Your Facebook Dynamic Product Ads for Maximum Performance

In this post, learn about what and how to customize various elements in your Facebook Dynamic Product Ads, including ad text, prices, frames, image presentation, ad formats, intro cards, and more.

Michelle Morgan
March 10, 2021 | Social Media

Facebook Traffic Ads: 5 Ways to Get More Visitors at Lower Costs

This post covers how you can use the Facebook ad traffic objective to build your brand and monetize traffic. We’ll provide background information on Facebook traffic ads and then share five best practices to get the most out of this campaign type.

Guest Author
March 4, 2021 | Social Media

How Much Do Instagram Ads Cost? (+How to Make the Most of Your Budget)

Find out average Instagram cost per click, cost per engagement, and CPM, plus tips to save money!

Akvile DeFazio
February 8, 2021 | Instagram

The 5 Biggest Reasons to Advertise on Social Media (+ Pro Tips)

From expanding your reach and visibility to driving the bottom line, here are five reasons why brands invest in social media advertising to reach their goals and scale their business.

Akvile DeFazio
February 2, 2021 | Social Media

3 Key Paid Social Trends for 2021 (+ How to Take Advantage)

The way people shop has changed dramatically in 2020 and will continue to evolve next year. Here are three major trends that will affect marketers and advertisers engaging in paid social strategies (plus tips on how to align with these trends)...

Akvile DeFazio
November 19, 2020 | Social Media

How to Use Paid Social for Holiday Ecommerce Success (+Why It’s Crucial)

Social media has been deemed the most important platform for engaging with holiday shoppers in 2020. Here are eight tips to help you maximize your holiday ecommerce advertising this year—with a particular focus on Facebook Shops and Instagram Checkout.

Akvile DeFazio
October 14, 2020 | Social Media

22 Fantastically Free Ways to Promote Your Instagram Account

Simply posting to Instagram is not enough—here are 20 ways to promote your profile without spending a dime.

Kristen McCormick
October 5, 2020 | Instagram

How to Easily Get More Calls Using Facebook Click-To-Call Ads

Facebook click-to-call ads have been around for a while, but are newly available for Website Traffic campaigns. Learn how to set up click-to-call ads for both Reach and Website Traffic campaign types, so you can quickly, easily, and affordably get more calls from qualified leads.

Akvile DeFazio
September 17, 2020 | Social Media

How to Advertise Your Local Business on Facebook

This post covers how to set up Facebook ad campaigns for your local business using the store traffic (aka local awareness) objective; how to create ad variations to identify what resonates best with your audience; and the settings and metrics that will optimize your ads' performance.

Brett McHale
September 8, 2020 | Social Media

100+ Creative Hashtags for Every Day of the Week

Consider this your go-to for coming up with creative, engaging social media posts. Use these daily hashtags to engage and build your audience, express your authenticity, and showcase your products—every day of the week!

Kristen McCormick
August 20, 2020 | Social Media

4 Tips to Sell (Lots) More Products on Facebook

Here, we're sharing six Facebook ecommerce tips to improve your ads and boost your sales, including leveraging actions in your funnel, identifying high-quality audiences, and more!

Michelle Morgan
August 12, 2020 | Social Media

9 Data-Backed Reasons to be Advertising on TikTok (& Not Just to Zillenials)

Fact: TikTok is not just a Zillenial platform! And it has lots of benefits to offer! Learn more about how TikTok ads can help any business to increase exposure and authentically market its products and services—to any audience.

Anne Kunsman
August 11, 2020 | Social Media

Our Top 10 Social Media Engagement Hacks for 2020

Social media engagement is perfect for building relationships with your prospects and customers and growing brand affinity. Here are our 10 favorite hacks to boost social media engagement, including Facebook groups, games, and more!

Guest Author
July 30, 2020 | Social Media

9 Ways to Level Up Your Facebook Video Marketing

Facebook video marketing is a great way to reach your audience online. Here are nine ways to level up your strategy, including choosing the right format, including a clear CTA, and more!