Get all of the tools, tips, and best practices you need to carry out effective social media optimization for Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, Snapchat, and Pinterest.
Configuring your eight events for Aggregated Event Measurement can be a headache. Here are two smart but simple strategies to generate leads with Facebook ads in iOS 14.
Thanks to iOS 14, Facebook's new Aggregated Event Measurement allows only eight conversion events per domain. Follow these three tips to keep your conversion and targeting performance on par with the previous event setup.
Find out average Facebook ads costs, what makes them worth the price, and how to stretch your budget!
Learn how to run Facebook conversion campaigns in iOS 14 as successfully as you did before the update. We'll clear up Facebook domain verification, Aggregated Event Measurement, the seven-day attribution, and much more!
Facebook A/B testing can lower your costs, but what if you have a low budget to begin with? Learn four cost-effective ways you can test and optimize your Facebook ads to make the most of your budget.
Facebook offers so many features and options for paid ads that it can be easy to miss important details. Learn the 7 of the most common mistakes Facebook advertisers make, and what to do instead.
LinkedIn Stories are bringing that personable feel to the professional network! Learn what LinkedIn Stories are, how to create a LinkedIn Story, LinkedIn Stry best practices, ad get some ideas for creating your own.
Facebook dynamic ads are great for businesses that have 10 or more products in their catalog and save you the time spent on manual testing. Learn everything you need to know about Facebook dynamic ads: what they are, when to use them, how to use them, and their best practices.
This post walks you through how to become a social media influencer in nine steps—including choosing your niche, writing engaging content, collaborating with other influencers, forming partnerships, and more.
LinkedIn can be a goldmine for B2B lead gen, especially as a solopreneur or small business. in this post, we'll cover how to optimize your profile, create attractive content, and build a network on the platform to bring in more qualified leads to your business.
In this post, learn about what and how to customize various elements in your Facebook Dynamic Product Ads, including ad text, prices, frames, image presentation, ad formats, intro cards, and more.
This post covers how you can use the Facebook ad traffic objective to build your brand and monetize traffic. We’ll provide background information on Facebook traffic ads and then share five best practices to get the most out of this campaign type.
Find out average Instagram cost per click, cost per engagement, and CPM, plus tips to save money!
From expanding your reach and visibility to driving the bottom line, here are five reasons why brands invest in social media advertising to reach their goals and scale their business.
The way people shop has changed dramatically in 2020 and will continue to evolve next year. Here are three major trends that will affect marketers and advertisers engaging in paid social strategies (plus tips on how to align with these trends)...
Social media has been deemed the most important platform for engaging with holiday shoppers in 2020. Here are eight tips to help you maximize your holiday ecommerce advertising this year—with a particular focus on Facebook Shops and Instagram Checkout.
Simply posting to Instagram is not enough—here are 20 ways to promote your profile without spending a dime.
Facebook click-to-call ads have been around for a while, but are newly available for Website Traffic campaigns. Learn how to set up click-to-call ads for both Reach and Website Traffic campaign types, so you can quickly, easily, and affordably get more calls from qualified leads.
This post covers how to set up Facebook ad campaigns for your local business using the store traffic (aka local awareness) objective; how to create ad variations to identify what resonates best with your audience; and the settings and metrics that will optimize your ads' performance.
Consider this your go-to for coming up with creative, engaging social media posts. Use these daily hashtags to engage and build your audience, express your authenticity, and showcase your products—every day of the week!
Fact: TikTok is not just a Zillenial platform! And it has lots of benefits to offer! Learn more about how TikTok ads can help any business to increase exposure and authentically market its products and services—to any audience.
Social media engagement is perfect for building relationships with your prospects and customers and growing brand affinity. Here are our 10 favorite hacks to boost social media engagement, including Facebook groups, games, and more!