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Strategies for Agencies

Looking to start, grow or scale a digital marketing agency? In today’s competitive landscape, this is not an easy feat. Explore our in-depth articles on prospecting, acquisition and retention, hiring and training employees, advanced PPC strategies, and more. You’ll learn how to build a strong portfolio of offerings, strengthen client relationships, streamline your processes, and stand out from your competitors with service that wows!


11 Common Mistakes We See Digital Marketing Agencies Make

After chatting with WordStream’s best and brightest, we pulled together this list of 11 common mistakes we see agencies make every day. Some will sound ludicrous to you, others will be more like light bulbs popping on atop your head!

How WordStream Helped Inspire Marketing Become the #1 Agency in East Texas

Digital marketing agencies looking to expand their bandwith turn to WordStream's Managed Services team. Texas-based Inspire Marketing did just that and tripled multiple clients' ROI from both PPC. Learn more about how WordStream can help your digital marketing agency today!

Margot Whitney
December 19, 2017 | Customer Spotlight

5 Must-Have Tools For Managing Your Digital Marketing Agency

Using relevant tools and software to manage and automate your processes as much as possible is the key to running a successful digital marketing agency. In this post, we'll review the technology you need in order to stay focused on your customers.

Using Your Proposal as a Sales Tool: 5 Tips for Agencies

Most agencies we speak with struggle to find new clients. Put another way, they struggle with sales. Learn how your proposals can actually help solve this problem.

How to Win New PPC Accounts: 5 Approaches for Agencies

Adding paid search as a revenue stream is a no-brainer for digital marketing agencies. Here are five things you should say to your prospects as well as new and existing clients to introduce them to PPC.

Dave Rocco
September 25, 2017 | Strategies for Agencies

Industry Report: State of the Internet Marketing Agency in 2017

We collected survey data from almost 200 marketing agencies all over the world to learn what industries they serve, what services they offer, how they structure pricing and fees, their greatest challenges, plans for growth and more.

6 Perfect Playlists For PPC Account Management

FACT: Music makes millennials more productive! Check out these six perfect Spotify playlists to listen to while doing various PPC account management tasks.

3 Ways to Run More Effective Client Meetings

Want to hold better, more productive client meetings? Then follow Maddie Cary's essential tips for more effective, productive meetings that keep clients happy.

5 Steps to Landing a Big Account (When You Suck at Sales)

For those of us who weren't born with sale genetics, finding new clients can be tough. Check out this super-simple, creative formula for snagging big accounts.

Customer Retention for Agencies: 6 Tips on Keeping Clients for the Long Haul

Sometimes retaining clients is even harder than acquiring them in the first place! Learn how industry experts keep clients for the long-haul!

6 Pricing Tips for Digital Agencies Adding PPC as a Revenue Stream

If you're a digital marketing agency thinking about adding pay-per-click (PPC) marketing services to your offering list, stop everything and read these tips for how to price your PPC marketing services. Make sure you get paid fairly for your work!

7 PPC Agency Strategies to Save Time and Get Better Results for Your Clients

Are you an agency struggling to juggle multiple clients’ paid search accounts simultaneously? Follow these 7 PPC tips to make your agency life a lot less stressful!

When to Say No to a New Client: 10 Red Flags for Agencies

Learn how to spot a lousy, short-term client from ten paces. These red flags are all strong signs that your AdWords agency should just say no to the new client.

How to Get New Clients: Top 6 Tips from Successful PPC Agencies

Get top tips from the experts at leading SEM, PPC, and digital agencies on how they get more clients and improve their client prospecting efforts.