On this week's episode of the Goal Talk podcast, host Mikayla Wyman talks to Director of Strategic Partnerships Mark Irvine about marketing during COVID-19, including impacts on Google Ads, tips for reaching customers, and more.
Here, we're sharing nine retention strategies for digital marketing agencies during COVID-19, including skipping pricing increases, communicating proactively, supporting your remote employees, and more.
This 7-point COVID-19 guide for small businesses includes resources and priorities. We've organized this guide by key objectives, including safety, customers, listings, marketing, finances, remote work, and making sense of it all.
We release PPC benchmarks to account for new changes in online The COVID-19 outbreak has affected online advertising across platforms, so we're dug into the data to provide PPC benchmarks during COVID-19, including average CPS, CPAs, and more.
This guide will equip you to maintain purposeful communication with your audience while marketing during COVID-19. You'll find guidelines, resources, and examples for ensuring sensitivity, accuracy, and relevance.
The Coronavirus Aid, Relief, and Economic Security (CARES Act) is packed with provisions for small businesses, including the Paycheck Protection Plan. In this article, we break down the PPP and how it can help you and your business!
Advertisers know all too well that COVID-19 has impacted many industries PPC campaigns, and in this article, we're sharing how Google search habits are changing during the pandemic and what you can do to protect your account.
We’ve compiled six strategies for running Facebook and Instagram ads effectively during the COVID-19 pandemic, including extending high-performing ads, trying Facebook and Instagram Live, and more.
In this article, we examine several digital marketing trends that have emerged over recent days and weeks as COVID-19 has spread, and we offer some strategies for advertisers to adjust their campaigns and mitigate the negative impact of the crisis.
The COVID-19 pandemic has impacted public health as well as the economy. We looked at performance data to find out how the pandemic is impacting Google Ads results for 21 industries, including travel, construction, beauty, and more.
With the global pandemic COVID-19, it's uncertain times. While we don't have all the answers, we want to share what we do know and offer guidance for small business and monitoring their online advertising accounts.