Brett McHale

Brett McHale

Brett McHale is the founder of Empiric Marketing, a digital marketing agency dedicated to scaling startups through paid search and social.

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10 Expert Tips to Optimize Your Google Local Advertising

This post covers ten effective strategies to help you get the most out of Google Ads for your local business. We'll cover account structure, Google Tag Manager, keyword research, how to choose the best offers, optimizing your website, and more.

Get More Bottom-Funnel Conversions With These 6 Expert Strategies

In this post, we provide our 6 best strategies for increasing conversion rates in the lower end of your funnel, so you can satisfy and attain quality customers that will stick with your business.

How to Advertise Your Local Business on Facebook

This post covers how to set up Facebook ad campaigns for your local business using the store traffic (aka local awareness) objective; how to create ad variations to identify what resonates best with your audience; and the settings and metrics that will optimize your ads' performance.

5 Tools for Monitoring Your Client Accounts During COVID-19

Right now, you need to stay on top of not only your clients' account metrics, but also regional and industry shifts. Here are five tools that can help you stay on top of monitoring you client accounts during COVID-19!

6 Ways to Keep Your Small Marketing Agency Afloat During COVID-19

Here are six ways you keep your clients and your small marketing agency running during the economic downturn of COVID-19, including contractual adjustments, pricing flexibility, account recovery, and more.

How to Write a Winning Business Proposal (With Examples)

Effective business proposals can help you to win more clients. Use these tips and steps to write thorough and convincing business proposals that will get you that signature.

Facebook Mandates Campaign Budget Optimization: Here’s What You Need to Know

Facebook will retire ad set level optimization in favor of campaign budget optimization. Here's everything you need to know, including why Facebook likely made this change, the pros and cons, and how to prepare your account!

7 Free Training Resources for Digital Marketing Agencies

As a digital marketing agency, growing your team or skillset costs time, money, and energy. We've identified seven free training resources so you can scale up without sacrificing your day-to-day responsibilities.

5 Key Factors That Impact the Pacing of Your Ad Spend

When it comes to PPC budget pacing, there are quite a few factors to take into consideration. Here, we're walking you through the five major factors you need to consider: stage of the month, advertising platform, campaign performance, campaign age, and ad schedules.