Blog Category


Want to learn how to write Instagram captions that generate real engagement? Want to learn how to set up Instagram Shopping for your ecommerce business? Want to get the latest costs associated with advertising on Instagram? WordStream is your home for all this and more. Check out our Instagram blog posts and get the latest tips and strategies to succeed in the world of Instagram marketing.

The Small Business Guide to Instagram Ecommerce

Instagram is a great channel for small businesses, and Instagram ecommerce is a great move for small business looking to drive more sales. In this guide, you'll learn how to get started, how to boost sales, how to measure your success, and more!

Akvile DeFazio
August 5, 2019 | Instagram

Instagram Ads for Wedding Photographers: 8 Super-Effective Tips

Social media plays a huge role in modern-day wedding planning, so advertising on Instagram is a must for wedding protographers. Here are eight can't-miss tips to help you create better, more effective Instagram ads, from keeping it consistent to location-based targeting and more!

Margot Whitney
July 17, 2019 | Instagram

The Last Guide to Instagram Hashtags You’ll Ever Need

Instagram hashtags can seem #extra, but they're essential for Instagram marketing success. Here's the ultimate guide to finding popular Instagram hashtags so you can earn more Instagram followers.

Margot Whitney
May 29, 2019 | Instagram

Selling on Instagram: 5 Steps to Make Money and Move Units

Selling on Instagram is hard. Check out our five steps to make money and move units on Instagram, and you’ll soon be selling on Instagram like a wily veteran.

Gordon Donnelly
November 15, 2018 | Instagram

The Complete Guide to Instagram Analytics

In this guide, we explain why your Instagram analytics matter and walk you through all the options available. We point out which data matters most for your business goals so that you’ll know exactly where to focus your attention.

Margot Whitney
November 1, 2018 | Instagram

Instagram Marketing Strategy 101: 4 Steps to Success

With over 1 billions active accounts on Instagram every month, your business's opportunities for exposure are hard to ignore. Ready to get your Instagram marketing strategy off the ground? Learn how to set a budget, find the right audience and more.

Margot Whitney
August 9, 2018 | Instagram

Everything You Need to Know About Instagram Story Ads

Story ads give advertisers coveted access to the 400 million users on Instagram. We'll teach you how to set up Instagram Story Ads and how to leverage this ad type to increase return on ad spend.

Gordon Donnelly
August 7, 2018 | Instagram

IGTV: How to Take Advantage of Instagram’s Bold New Format

Instagram has announced the launch of a brand new, long-form video format called Instagram TV (IGTV). Learn all about the platform, and how to make the most of it if you're a brand of advertiser.

Gordon Donnelly
June 22, 2018 | Instagram

The Secrets of the Instagram Algorithm – Revealed!

In a move toward increased transparency, Instagram recently explained exactly how its algorithm works to organize content in users' feeds. Here is everything advertisers need to know about the Instagram algorithm.

Conor Bond
June 13, 2018 | Instagram

How to Create Captivating Instagram Videos

Instagram videos are becoming the top type of content shared on Instagram, and they offer brands an easy and appealing way to market and showcase their products. In this post, we give you the full lowdown on Instagram videos.

Guest Author
May 4, 2018 | Instagram

13 Tips for Creating More Effective Instagram Video Ads

Here's how to make the most of the Instagram video ad format to drive engagement, brand awareness, sales, and leads on this popular social platform, with advice from top ad experts in the field.

Lisa Smith
March 28, 2018 | Instagram

33 Instagram Captions That Will Break Your Like-Ometer

Want to learn how to generate tons of likes on your Instagram posts? In this post, we run through 33 hilarious Instagram captions, and teach you how to adapt those captions to your own content. Get ready for more Instagram likes, followers, and fans!

Gordon Donnelly
February 20, 2018 | Instagram

7 Ways to Get More Likes on Your Instagram Ads

Don't give up on Instagram advertising before you try these genius tips! The more engaging your ads are, the better your results will be. Learn how to make the most of hashtags, filtering tools, contests, Instagram stories and more to increase your following and get better results.

Margot Whitney
January 19, 2018 | Instagram

The Complete Guide to Advertising on Instagram

Ready to get started with your first Instagram advertising campaign? Check out this complete guide to creating Instagram ads that convert, including set-up tips and tricks to increase ROI.

Margot Whitney
November 20, 2017 | Instagram

24 Instagram Marketing Tools for More Followers, Likes & Sales

Instagram isn’t an option for marketers, it’s a necessity. And there are plenty of tools, many of them free, to help you create better Instagram posts! Use these Instagram marketing tools for filtering, scheduling, analytics and get a more beautiful, likable Instagram feed.

Mary Lister
August 21, 2017 | Instagram

7 Proven Hacks to Turn Any Restaurant into an Instagram Powerhouse

Looking for some fool-proof ways to market your bar or restaurant on Instagram? These seven proven hacks will grow your following, expand your reach, and have customers lining up at your door.

Gordon Donnelly
July 6, 2017 | Instagram

How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money

Instagram posts tend to get 10 times more engagement than Facebook posts on average. In this post, we look at how much Instagram ads cost, and dive into some ways you can make the most of your Instagram ad budget.

Lisa Smith
June 5, 2017 | Instagram

13 of the Best Instagram Ads We’ve Ever Seen

Need some Instagram advertising inspiration? Welcome to the Oscars of Instagram Ads. It’s going to be a star-studded post. Even better, we’ll take you behind the scenes and show you just how to duplicate these amazing Instagram ads' award-winning looks.

Mary Lister
May 17, 2017 | Instagram

How to Use Instagram Giveaways to Grow Your Following

Learn how to use Instagram giveaways to drive traffic to your site and grow your Instagram audience by up to double -- for just cents per follower!

Dan Shewan
May 10, 2017 | Instagram

31 Mind-Boggling Instagram Stats & Facts for 2022

Launched in 2010, Instagram has taken the mobile photo-sharing niche by storm, with no signs of stopping soon. Thinking about using Instagram to market your business? Want to become Instagram famous? Here are the coolest, most surprising Instagram statistics and facts to know for this year.

Mary Lister
April 19, 2017 | Instagram

The 10 Best Facebook Advertising Features Right Now

Facebook makes it simple to find your ideal audiences and drive conversions with great ads. Use our favorite Facebook advertising features to reach your future customers today.

Allen Finn
April 18, 2017 | Instagram

The 15 Best Instagram Marketing Campaigns of 2017

Instagram has become the go-to place for visual content marketing. We've put together 15 of the best Instagram marketing campaigns of 2017, featuring examples from brands like Airbnb, Amazon, Nintendo and more. Check them out!

Guest Author
March 24, 2017 | Instagram

Instagram Opens Up Sponsored Posts to Advertisers

Instagram boasts over 400 million active monthly users, who post 80 million photos and like 3.5 billion of them every day. It’s a fast-growing social media platform that enables you to efficiently and quickly capture an audience through enticing image ads, video ads or carousel ads.

Elizabeth Dean
September 23, 2015 | Instagram

Instagram Steps Up Its Game with New ‘Carousel Ads’: What This Means For Your Instagram Advertising Strategy

Instagram has become the new MVP of social media. Find out how their new, game-changing carousel ads will affect your Instagram advertising strategy.

Margot Whitney
March 5, 2015 | Instagram

11 Instagram Marketing Tips for Brands in 2019

As of February 2019, Instagram boasts over 1 billion active users, 500 million of whom use Stories every day. Check out our 10 best Instagram marketing tips for brands in 2019!

Margot Whitney
January 6, 2015 | Instagram