Gordon Donnelly

Gordon Donnelly

Gordon Donnelly is a college hockey washout turned SEO & content marketer. He’s a sucker for: fly fishing, mudslides, and Jim Morrison driving around aimlessly in the desert.

HomeBlogGordon Donnelly

Your 7-Step Image SEO Survival Guide for 2020

Image SEO is an important on-page SEO factor that can help make your site more visible in organic search. Learn seven ways to optimize your images for higher rankings in Google starting today.

3 Data-Backed Insights from Our Latest Google Ads Benchmarks

Check out our top three data-backed insights this year’s Google Ads Benchmarks!

The Beginner’s Guide to Facebook Ads for Entrepreneurs

For the sake of overhead, a lot of entrepreneurs look to explore the cost-effective world of Facebook ads on their own terms. In this blog, we teach you how to do just that. This is your beginner’s guide to Facebook ads for entrepreneurs.

The Online Advertising Landscape in 30 Definitive Charts [Data]

We polled hundreds of WordStream customers about their strategies, the makeup of their businesses and marketing teams, and the unique challenges they face on a day-to-day basis. This is your Online Advertising Landscape in 2019!

The 5 Best Ad Campaigns the Internet Has Ever Seen

We took it upon ourselves to identify five online advertising campaigns (two on Google, three on Facebook) that struck marketing gold. Check out the 5 best ad campaigns the internet has ever seen.

Facebook Lead Ads vs. Landing Pages: Which Is Better? [Data]

Which perform better: Facebook lead ads or landing pages? WordStream pulled some exciting new data! In this post, we give a data-backed rundown on the pros and cons of using each advertising strategy.

7 Reasons Google Ads and Facebook Ads Make the Perfect Pair

The wholesome union of Google Ads and Facebook Ads is one we here at WordStream can get behind. In this post, we discuss why integrating your Google and Facebook Ads campaigns is vital to any holistic marketing strategy.

Customer Acquisition Cost (CAC) vs. Customer Lifetime Value (CLV)

Customer acquisition cost (CAC) and customer lifetime value (CLV) are two distinct yet equally pivotal metrics. In this post we discuss what CLV and CAC mean, how they’re important, how they differ, how they’re related, and how you can calculate each.

The 9 Biggest Online Advertising Stories of 2018

Online advertising in 2018 was one hell of a ride. From major re-brands to data scandals to targeting cutbacks—let’s dig into the headlines that made waves this year.