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3 Creative (& Cheaper) Google Ads Alternatives for Competitor Targeting

Aggressive with your competitors, light on your wallet, just right on your goals.

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What Is Google My Business & Why Do I Need It?

If you want to turn your Google Business Profile into the powerful local SEO and marketing tool it is, you need to create a Google My Business account. This post will cover exactly what Google My Business is, how to use it to access and manage your profile on Google, and how to get started.

3 Questions Our New Facebook Grader Can Help You Answer

We've updated our Facebook Grader to give you more information than ever before—for free! Here are three key questions our analysis can help answer for you.

Elaine Stone
June 4, 2020 | Social Media

13 Essential Google My Business Optimizations to Rank Higher in Local Search

Use these Google My Business optimization strategies to turn your Google listing into a free customer acquisition tool for your local business. We'll cover best practices for every section including contact information, products, posts, photos, reviews, Q&A, description, and more!

Newly Updated PPC Benchmarks for 21 Industries [June 2020]

In April, we updated our Google benchmarks to provide a better picture of online advertising during COVID-19. Now, we've ran the data again, and we're releasing updated benchmarks for 21 industries, including travel, hobbies, and so much more.

Mark Irvine
June 2, 2020 | COVID-19

6 Ways to Keep Your Small Marketing Agency Afloat During COVID-19

Here are six ways you keep your clients and your small marketing agency running during the economic downturn of COVID-19, including contractual adjustments, pricing flexibility, account recovery, and more.

Brett McHale
June 1, 2020 | COVID-19

Google Extends Customer Match to the Display Network

Google announced that advertisers can now use Customer Match retargeting lists on the Google Display Network. Here, we're going over what that means for your account, plus how to get started!

Mark Irvine
May 28, 2020 | Industry News

3 Prospecting Strategies for Rebuilding Your Portfolio During COVID-19

If your digital marketing agency has lost clients or spend under management, it's time to start rebuilding your portfolio. Here are three key strategies for prospecting during COVID-19: focusing on industries with increased volume, targeting locations, and timing your outreach right.

Bobby Kittredge
May 27, 2020 | COVID-19

The Step-by-Step Guide to Facebook Ads Recovery

Ramping up spend or reactivating advertising during COVID-19 can be a challenge, so, in this guide, we're breaking down Facebook advertising account recovery step by step. We'll walk you through how to optimize your account now, prepare for tomorrow, and start ramping back up.

Goal Talk Podcast Episode 15: Updates on Marketing During COVID-19-Data, Reactivation, & More

On this week's episode of the Goal Talk podcast, host Mikayla Wyman talks about updates on marketing during COVID-19, industry performance data, and more with #1 PPC Expert Mark Irvine.

Mikayla Wyman
May 26, 2020 | WordStream

5 Key Strategies for Client Communication During COVID-19

Here are five fundamental, data-backed talking points that we’ve found effective working with clients during COVID-19, including talking about PPC rebounding data, setting expectations for reactivating, and more!

Bobby Kittredge
May 21, 2020 | COVID-19

8 Experts on When & How to Ramp Up Your Ad Spend During COVID-19

Knowing when to ramp up your ad spend during COVID-19 is a challenge. That's why we polled eight PPC experts on when to start ramping up, what signals to look for, and how to get started.

10 Quick Tips for Off-the-Chart Instagram Growth

Here are 10 ways you can start seeing Instagram growth for your account, including live video, partnerships, contests, Stories, hashtags, ads, and more!

Margot Whitney
May 18, 2020 | Instagram

How to Get More Views on YouTube: 10 Tips to Try Today

We've got 10 tips to help you get more views on YouTube this year, which include content ideas, YouTube SEO tactics, timestamps and other value-adds, promotional strategy, title optimization, and more!

Google Announces Curbside Pickup Promotion Options & Free Support for Small Businesses

Google recently announced curbside pickup promotion options for local inventory ads and Google My Business pages, as well as a ton of free resources available for SMBs operating online. Here's everything you need to know about the announcement, plus how to get started promoting your local pickup options!

Mark Irvine
May 13, 2020 | COVID-19

13 SEO Strategies for SMBs During COVID-19

Here are 13 SEO best practices and strategies to implement for your small business to maintain quality website traffic during COVID-19, organized by general strategies, content strategies, and local strategies.

Goal Talk Podcast Episode 14: The True Meaning of a Work-Life Balance

On this episode of the Goal Talk podcast, host Mikayla Wyman talks to Greg Herman about creating and sticking to a work-life balance!

Mikayla Wyman
May 12, 2020 | WordStream

5 Ways Restaurants Can Use Facebook Ads During COVID-19

Restaurants are facing unprecedented challenges during the COVID-19 pandemic, but search volume suggests that audiences are online. Here are five tips for using Facebook as a tool to engage with and grow your community during the pandemic, including targeting your local community, adjusting your messaging, and more.

Scott Mesite
May 11, 2020 | COVID-19

Why SEO Is More Important Than Ever-Yes, Even During COVID-19

Search traffic to websites is being drastically impacted by COVID-19, but that doesn't make your SEO efforts pointless. Here, we break down why SEO is important right now, especially for SMBs.

4 Tips for YouTube Advertising During COVID-19

Since COVID-19 became a pandemic, YouTube traffic has grown. Here are four tips for reaching your audience with YouTube advertising during COVID-19, including testing lengthy videos, building custom intent audiences, and more.

Joe Martinez
May 7, 2020 | COVID-19

The Step-by-Step Guide to Google Ads Account Recovery

Whether you're an advertiser or an agency, your Google Ads account has likely been impacted by COVID-19. In this guide, we share everything you need to do to make sure your Google Ads account is ready, including optimizations for right now, audits for a thorough account review, and steps to ramp up.

Goal Talk Podcast Episode 13: The Anatomy of a Money-Making Landing Page

On this episode of the Goal Talk podcast, host Mikayla Wyman talks to WordStream Director of Managed Services Zina Kayyali all about landing pages.

New Data Reveals PPC Ad Campaigns Are Rebounding

We ran the data for PPC campaigns in April, and the results look promising: PPC campaigns appear to be recovering from the shock of COVID-19. Here's what we've found.

Mark Irvine
May 4, 2020 | COVID-19

8 Tips for Making Incredible Instagram Live Videos

Not using Instagram Live yet? Here's how to get started. Here, we're covering what Instagram Live is, how it can help your marketing plan, and tips for creating great Instagram Live content.

Margot Whitney
April 30, 2020 | Instagram

5 Ways to Adapt Your LinkedIn Ads During COVID-19

Here, we're sharing five strategies we recommend for LinkedIn advertising during COVID-19, including building audiences cautiously, using LinkedIn retargeting, and more.

Michelle Morgan
April 29, 2020 | COVID-19

Goal Talk Podcast Episode 12: The Dos & Don’ts of Effective Ad Copy

This week on the Goal Talk podcast, host Mikayla Wyman talks with Jeff Stevens all about ad copy!

Mikayla Wyman
April 28, 2020 | Copywriting

The Complete Guide to Getting Started With YouTube Live

YouTube Live allows you to connect with your audience in real-time, and that connection is more important than ever. Learn how to go live on YouTube, why it's worth it, and the best practices for YouTube Live success.

Conor Bond
April 27, 2020 | Video Marketing