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Marketing Ideas

What’s a marketer or small business owner without ideas? Our marketing ideas blog posts cover everything from holiday marketing, to creative marketing, to low-budget marketing and much, much more. Get the inspiration you need for your next big, brilliant marketing idea. Then, learn time-honored strategies to go out into the world, execute, and drive results that really matter.

What’s a Good Click-Through Rate For …

Learn a good click-through rate (CTR) to aim for when marketing via PPC, Facebook, email newsletters and banner ads.

Elisa Gabbert
November 22, 2010 | Marketing Ideas

PPC Ad Testing to Maximize Conversions

To maximize total number of conversions on your site, you will need to look at Impressions to Conversions, a metric that considers both CTR and CVR.

Chad Summerhill
September 15, 2010 | Conversion Rates

Is the Internet Making Us Smarter?

Sometimes it feels like the Internet and social media are making us dumber and slower, but some authors argue they actually make us smarter.

Are Your Keywords Descriptive or Prescriptive?

Do you use prescriptive or descriptive keyword marketing? Do you listen to your customers or tell them what to call your products?

The Great Inline Link Debate

Search marketing bloggers continue to debate the value of inline links. Are they useful or just a distraction?

Venture Capital & Marketing – A VC’s Perspective on Marketing, SEO, PPC, & Search

Venture capital and specifically the role of marketing in pitching and getting funded is discussed.

Epic Facebook Link Roundup

The Facebook privacy issues are really hitting the fan this week. Find out what users and industry experts think about all the recent changes.

WordStream Mailbag: How Much Web Content Do I Need to Rank High in Google?

At WordStream we get asked a lot of questions about search engine marketing. These questions come from emails, blog comments and Webinar participants who want to know our take on tips and tricks for better SEO and PPC marketing.

What’s a Good Click-Through Rate (CTR) for Google Ads?

What's a good click-through rate (CTR) for Google Ads? Find out! We offer the data and free tools you need to show how you compare to the average CTR for Google Ads in your industry.

12 Ways to Find Someone’s Personal Email Address

If you have someone's name, you can find their personal email address. Sure, it may take some extensive digging and sleuthing, but if it's that important to, it can be had with some good old fashioned organic searching, scanning, and scouring the Internet. Today we'll show you 12 ways to find anyone's personal email.

Ken Lyons
September 23, 2009 | Marketing Ideas

SMO Is the New SEO: The Rise of Social Media Optimization

Social media optimization (SMO) may become as important as traditional SEO if Twitter, Facebook and social sharing continue to grow, replacing link building.