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3 Creative (& Cheaper) Google Ads Alternatives for Competitor Targeting

Aggressive with your competitors, light on your wallet, just right on your goals.

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4 Easy Strategies for More Effective Holiday YouTube Ads

This post covers four powerful features available for YouTube video ads that can help you drive more purchases this holiday season, including YouTube shopping campaigns, YouTube sitelink extensions, YouTube call-to-action extensions, and YouTube lead form ads.

Joe Martinez
October 20, 2020 | Video Marketing

Core Web Vitals: The Page Experience Update Is Coming, And It Could Be A Big One

Google's page experience update is coming, and it could be a big one. Learn what Core Web Vitals are, what exactly the page experience update entails, when it will happen, and how you can prepare for this potentially landmark shift.

Gordon Donnelly
October 19, 2020 | SEO

How to Bid Like a Pro in Google Ads (in a Fraction of the Time)

In this post, learn exactly what Google's automated bidding strategies are, how they help to maximize your budget, the key benefits of Smart Bidding strategies, as well as how to combine this technology with WordStream's to boost your conversions (by 83%)!

Emily Riedy
October 15, 2020 | WordStream

How to Use Paid Social for Holiday Ecommerce Success (+Why It’s Crucial)

Social media has been deemed the most important platform for engaging with holiday shoppers in 2020. Here are eight tips to help you maximize your holiday ecommerce advertising this year—with a particular focus on Facebook Shops and Instagram Checkout.

Akvile DeFazio
October 14, 2020 | Social Media

15 Insanely Effective Sales Promotion Examples To Win More Customers

Any business can use these creative, fun, and effective promo ideas to get more (happy) customers!

Nia Gyant
October 13, 2020 | Marketing Ideas

2020 Holiday Advertising: 8 Secrets to Success (and Sales)

This post provides eight fundamental best practices to pay special attention to during your holiday advertising this year. You'll learn how to use product feeds, page speed improvements, real-life photos, and more to optimize for the anticipated online-focused holiday shopping experience in 2020.

6 Critical KPIs to Improve Your Agency’s Profitability

This post will walk you through the 6 expert-recommended metrics that will help to not only improve your digita agency's profitability, but to also be able to measure and improve your strategies along the way.

21 Essential Tips & Tools for Running International Google Ads

This post covers the details and nuances you need to consider to build out an effective international advertising campaign. You'll learn about location and language targeting, scheduling tips, ad copy guidelines, and more optimizations to get the most out of your internationl PPC budget.

22 Fantastically Free Ways to Promote Your Instagram Account

Simply posting to Instagram is not enough—here are 20 ways to promote your profile without spending a dime.

Kristen McCormick
October 5, 2020 | Instagram

Get More Bottom-Funnel Conversions With These 6 Expert Strategies

In this post, we provide our 6 best strategies for increasing conversion rates in the lower end of your funnel, so you can satisfy and attain quality customers that will stick with your business.

Brett McHale
October 1, 2020 | Conversion Rates

The 17 Best Display Ads of 2020 (And Why They Work)

Poorly written or designed display ads are a great way to waste your ad spend. We've collected and analyzed the best display ads of 2020 (so far) to help you come up with the perfect campaign for your business.

Brad Smith
September 30, 2020 | Display Ads

Beginner’s Guide to Choosing the Right Video Hosting Platform

A high-quality video hosting platform is a must for B2B marketers looking to generate leads through video. This post covers the pros and cons of free video sharing sites, the benefits of paid video hosting platforms, and what you stand to gain by integrating one with your marketing automation platforms.

Guest Author
September 29, 2020 | Video Marketing

What Makes a Resilient Digital Agency in 2020? [Data]

This post uses data from a comprehensive survey to discuss patterns of digital agenies surviving and thriving in 2020 with regard to operations, billing, stress management, growth tactics, and much more.

Guest Author
September 28, 2020 | COVID-19

10 Essential Tips on Marketing During a Recession (+Why It’s Crucial)

This post covers the importance and benefits of marketing during a recession, provides stratgies for making the most out of an existing or reduced budget, as well as real-world examples of companies that became recession proof through perseverant marketing.

Nahla Davies
September 24, 2020 | COVID-19

How to Set Up Google Dynamic Display Ads: Your Quickstart Guide

Dynamic display ads are a great way to advertise previously viewed products by your website visitors. In this post, we walk you through who is eligible for dynamic remarketing campaigns, how to set one up, and how to connect it to a dynamic feed.

Joe Martinez
September 23, 2020 | Display Ads

5 Ways to Use Responsive Search Ads to Maximize Your ROI

Responsive search ads can supercharge your impression share and help you appeal to the masses in a targeted way. Learn about what RSAs are, how they help your PPC strategy, and five strategies to get the most out of your RSA campaigns.

Guest Author
September 22, 2020 | Paid Search Marketing

67+ Free & Meaningful October Marketing Ideas for 2021

Use these 67 free October marketing ideas based on the themes, holidays, and observances of the month to attract more customers, increase brand awareness, and build your community.

Kristen McCormick
September 21, 2020 | Marketing Ideas

4 Smart Ways to Get to Know Your Post-COVID-19 Customers

This post uses recent data, expert insights, and marketing fundamentals to help you familiarize with your post-COVID-19 customers and maintain meaningful connection with your audience.

Guest Author
September 18, 2020 | COVID-19

How to Easily Get More Calls Using Facebook Click-To-Call Ads

Facebook click-to-call ads have been around for a while, but are newly available for Website Traffic campaigns. Learn how to set up click-to-call ads for both Reach and Website Traffic campaign types, so you can quickly, easily, and affordably get more calls from qualified leads.

Akvile DeFazio
September 17, 2020 | Social Media

Get More Google Reviews With These 16 Tried & True Tactics

Google reviews should be a top priority for your local business. This post covers why they're so important and provides 17 ways to get more Google reviews, plus plenty of examples to help get you started.

Kristen McCormick
September 16, 2020 | Local Marketing

How to Find the Right SEO Service for Your Small Business

Understanding SEO is hard enough, let alone finding an agency you can trust. This post equips you with everything you need to know to get the right small business SEO services for your site—including what to look for, questions to ask, and terms to know.

Kristen McCormick
September 15, 2020 | SEO

How (& Why) to Use Branding to Supercharge Your Advertising

For sustained business growth, your branding and advertising must go hand-in-hand. This post covers the reasons to incorporate branding into your ads, methods of doing so, and examples of businesses doing it right.

How to Create at-Home DIY Marketing Videos While Social Distancing

Quality marketing video content does not have to stop in the wake of the pandemic. This post provides everything you need to create successful at-home DIY videos, including equipment, tools, tips, and even types of video content to help your business grow.

Guest Author
September 11, 2020 | Video Marketing

47 Free & Creative September Marketing Ideas for Any Business

Use our list of September causes, holidays, observances, and themes to support your customer engagement, social media posts, local marketing, and brand messaging initiatives.

Kristen McCormick
September 10, 2020 | Marketing Ideas

The Top 10 Google Ranking Factors (+How to Optimize for Them)

This post breaks down the most important Google ranking factors of 2020, with optimization strategies for each. They're grouped by on-page, off-page, and technical SEO, to give you a clear plan for improving your website's rank.

Guest Author
September 9, 2020 | SEO

How to Advertise Your Local Business on Facebook

This post covers how to set up Facebook ad campaigns for your local business using the store traffic (aka local awareness) objective; how to create ad variations to identify what resonates best with your audience; and the settings and metrics that will optimize your ads' performance.

Brett McHale
September 8, 2020 | Social Media