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3 Creative (& Cheaper) Google Ads Alternatives for Competitor Targeting

Aggressive with your competitors, light on your wallet, just right on your goals.

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4 Powerful Visual Marketing Tools To Enchant Your Audience and Boost ROI

Learn how to create relevant, eye-catching, and appealing visuals to attract your target market to your branding and messages using four favorite platforms: Bannersnack, Venngage, Canva, Venngage, and Lumen5.

Guest Author
December 22, 2020 | Content Marketing

These 4 Brands Excellently Embraced Social Change in 2020

Engaging in social change isn’t limited to major corporations and global brands. See how these four companies took a stand, shifted their business processes, and lived their company values to do what's right and help make a change.

Guest Author
December 21, 2020 | Marketing Ideas

20 Content Marketing KPIs You Should Be Tracking (+Infographic)

Not sure if your content marketing strategy is effective? Here are some of the KPIs you should track to measure the success of your content marketing goals including increasing brand awareness, leads, conversions, and engagement.

Guest Author
December 17, 2020 | Content Marketing

Instagram Stories Analytics: 19 Must-Know Metrics to Improve Your Performance

In this article, we’ll discuss the details of your Instagram Stories analytics, grouped by discovery, navigation, and interaction, and then take a deeper dive on how to optimize for the metrics that matter.

Guest Author
December 16, 2020 | Instagram

42 Powerful Local Marketing Ideas That Work (+Examples!)

This post provides 30 local marketing ideas to help you gain more exposure, build more trust, and attract more customers to your local business, broken down by advertising, local SEO, social media, email marketing, and community.

Kristen McCormick
December 15, 2020 | Local Marketing

The Top 10 Online Marketing & Advertising Stories of 2020

We look back at the top 10 digital marketing and online advertising stories of 2020, from COVID-19 to the Page Experience Update to the new search terms report and much more.

Gordon Donnelly
December 14, 2020 | Industry News

14 Link Building Strategies from a Technical SEO Expert

Tired of the same old link building tips? We're going beyond what you've already heard to share tons of our new and improved link building strategies, including the communication and outreach part of it!

Guest Author
December 10, 2020 | SEO

27 Free & Low-Budget Marketing Ideas for Any Business

Check out our list of fast, free, and creative ways to grow your business!

What Is Lazy Loading? Understanding Lazy Loading for SEO

Page loading speed is crucial for SEO these days, and lazy loading can make your website load faster. What is lazy loading? Learn how lazy loading works, how to implement it, and whether you need it for your site.

Gordon Donnelly
December 8, 2020 | SEO

4 Underrated YouTube Metrics to Quantify Your Video Campaign Success

Conversions are always important, but they're not the only way to measure and prove success when you're running a YouTube video ad campaign. Here are four additional KPI's that will help you analyze your results.

4 Search Trends That Make Your Google Listing More Important than Ever

Google search is always changing, so as a local business, you need to stay on top of the trends and respond. Here are four major trends that affect the Google SERP, plus actionable tips you can take to keep your Google business listing optimized!

How to Run a Startup Remotely: Tips for Hiring, Managing & Scaling

Many companies have been forced to embrace the remote lifestyle this year. The good news is, you CAN manage and scale a startup remotely. Here are all our best tips for hiring, running meetings, growing your brand and more.

Guest Author
November 30, 2020 | COVID-19

7 Content Marketing Trends to Watch in 2021

2021 is on the horizon, so we asked some of our favorite content experts to share their thoughts on the biggest content marketing trends of 2021. Learn more about content communities, AI-powered content marketing and more!

3 Key Paid Social Trends for 2021 (+ How to Take Advantage)

The way people shop has changed dramatically in 2020 and will continue to evolve next year. Here are three major trends that will affect marketers and advertisers engaging in paid social strategies (plus tips on how to align with these trends)...

Akvile DeFazio
November 19, 2020 | Social Media

15 Ways to Make Your Website More Visible on Google

You know you need a website to run a business in 2020. But how can you make sure your website is easy to find and highly visible? Here are 15 actionable ways to increase your website's visibility.

Kristen McCormick
November 17, 2020 | SEO

4 Ways to Help Black-Owned Businesses Survive & Thrive Now

The pandemic has disproportionately affected Black-owned businesses in the U.S. Here are four concrete ways to help support Black businesses in your community, plus why it matters.

Nahla Davies
November 12, 2020 | COVID-19

CRM: What Your Small Business Needs to Know About Customer Relationship Management

This post explains exactly what a CRM (customer relationship management) platform is, how it can help a small business to grow, benefits and drawbacks of CRM platforms, and features to look for in a CRM for a small business.

Mary Lister
November 9, 2020 | Marketing Ideas

What is Google AMP and Do I Need It for SEO?

Google AMP is a technology used to create a cleaner, faster, mobile experience for visitors to your website. This post goes through the pros and cons of AMP and provides the steps to implement it on your site, should it be the right SEO solution for you.

Guest Author
November 6, 2020 | SEO

How to Implement Accessibility and Inclusivity in Advertising (+Why It Matters)

This post will define and highlight the importance of accessibility and inclusivity as they relate to advertising, as well as outline specific strategies you can implement to ensure your campaigns address these two top advertising priorities.

Guest Author
November 5, 2020 | Content Marketing

10 Expert Tips to Optimize Your Google Local Advertising

This post covers ten effective strategies to help you get the most out of Google Ads for your local business. We'll cover account structure, Google Tag Manager, keyword research, how to choose the best offers, optimizing your website, and more.

Brett McHale
November 4, 2020 | Local Marketing

The 30 Best Ways to Promote Your Business—With or Without Money

This post covers the most effective ways to promote your business in 2021—most of which are free. You'll learn how to promote your business on Google Search and Maps, social media channels, online directories and review sites, as well as through events, local outlets, and more!

5 Steps to Creating a Growth Strategy that Actually Works

We'll cover what a growth strategy is and how it differs from a marketing strategy, then guide you through the five-step process for creating a growth strategy for your business to see consistent, predictable, maybe even explosive growth!

Guest Author
October 28, 2020 | Marketing Ideas

6 Post-Pandemic Marketing Strategies With Long-Term Benefits

Never has the world so heavily relied on technology as in the age of COVID-19. This post provides six digital marketing strategies to leverage that shift to your advantage—including paid social ads, email communication, loyalty marketing, and more.

Guest Author
October 27, 2020 | COVID-19

The 27 Best Networking Email Subject Lines (+9 Full Templates!)

Making great connections starts with making great impressions. Use these networking email templates to do just that!

Kristen McCormick
October 26, 2020 | Copywriting

How (and Why) to Set Up Microsoft Ads Event Tracking with Google Tag Manager

In this post, we walk you through how to set up event tracking using Google Tag Manager. Why? Because it's the best way to set up conversion tracking in Microsoft Ads for those of us who cannot use URL rules, traditional conversion tracking in Microsoft Ads does not work. This step by step guide will

How to Write a Killer Company One-Pager (With Examples)

A one-pager distills your business down into the core components that matter most to your customers. In this post, I'm going to walk you through the essential elements you need when writing a one-sheet for your business and provide real examples for added inspiration.

Brad McMillen
October 21, 2020 | Copywriting