Aggressive with your competitors, light on your wallet, just right on your goals.
Do Display ad campaigns affect Search campaigns? The answer is yes, and in this post, we provide four ways to identify just how strong this influence is for your ads—via Display-specific Google Analytics audiences, observation audiences, Google Trends, and view-through conversions.
This post covers six tools that businesses with a physical location can use to deliver more of their services and transactions online, in the wake of COVID-19 and rapid shifts toward online consumer behavior.
COVID-19 has changed our way of doing things, and even once the pandemic ends, we aren't likely to go back to the way things were. But for four SaaS businesses—digital collaboration platforms, telemedicine, and gaming and media, that's actually good news. Learn the why and how in this post.
As of July 1, 2021, advertisers will not be able to create or edit Gmail campaigns. This post covers the key features that are going away as well as how you can adapt by using Discovery ads.
Do Instagram ads work? Yes, they really do! Learn five key benefits of advertising on Instagram as well as how to leverage the platform for optimal results—from growth opportunities to easy ad creation, Stories ads, and more.
Looking for ways to get more subscribers to your email list? Gain knowledge of best practices and inspiration with these 20 call to action examples for email signups that real businesses are using on their websites.
Google has made yet another short-notice announcement that the modified broad match type in Google Ads will be phased out in February 2021. This post covers what the change means, what Google says about it, what the community says about it, as well as expert tips on how to navigate the change.
Find out average Instagram cost per click, cost per engagement, and CPM, plus tips to save money!
Need help building a chatbot for your website? This post breaks it down into 3 steps, complete with best practices, real-life examples, and chatbot tools to help you get the most out of this sales and marketing channel.
From expanding your reach and visibility to driving the bottom line, here are five reasons why brands invest in social media advertising to reach their goals and scale their business.
This post provides over 20 pieces of data in eight key types of Instagram demographics that matter to social media marketers and brands in 2021. Use this data to inform your campaign targeting, messaging, and more.
Amazon has always been a booming business, but with its resilience to COVID-19 and customer lifestyle changes because of COVID-19, it is becoming an even better investment for businesses looking to start or enhance online storefronts. Here are 9 reasons to sell on Amazon—even for small businesses!
Chatbots are becoming a crucial tool for B2B businesses looking to streamline their operations and ultimately increase their revenue. Learn about how chatbots can be used to automate lead generation, improve customer service, and create more personalized experiences within your buyer journey.
Email signature marketing will continue evolving in the next few years. This post covers 7 important trends to stay ahead of and 14 examples of great marketing email signatures to model after for the best ROI on your email campaigns.
In this post, we will dissect exactly what the iOS 14 update entails, how it will affect your Facebook advertising, and how you can plan and strategize in response to the update to get the most out of your Facebook marketing.
This post discusses the definition and benefits of sales forecasting, walks you through what you need to create one, and provides 9 sales forecast templates you can model after to better allocate your budget and get more out of your marketing dollars.
Even with the arrival of a vaccine, it’s clear that COVID-19 has caused upheaval in the world of marketing. This post covers how marketers can optimize their funnels to adapt to post-pandemic consumer behavior.
Coming up with compelling, authentic, non-repetitive words and phrases in your marketing materials that appeal to your audience is not easy. This post provides a list of 120+ words and phrases to write effective, emotional copy for a variety of marketing goals.
To rank higher on Google and generate organic traffic, you need to modify your SEO strategy as Google's algorithm evolves. This post covers 10 important SEO trends for 2021 to leverage for your ranking success, including Core Web Vitals, BERT, EAT, and more.
Looking to improve your ecommerce product pages, build a strong reputation with your customers, improve sales, upsell, and increase revenue? The secret to increasing sales for your online sale lies within your data. Here are eight simple but overlooked ways to use data to improve your bottom line.
This post provides 5 ways to make the 2021 customer experience better than ever, which may actually result in bigger profits for you, too.
This post provides words phrases to help you come up with a creative newsletter name for your business, along with real examples of clever newsletters from all over the internet.
The best marketing strategies for 2021 include updates to known strategies like SEO, customer retention, ecommerce, live video, and influencer marketing; new strategies related to cookieless advertising and privacy changes; and new approaches to cater to the post-COVID consumer.
This article covers seven great remote collaboration tools for 2021, including their purpose, features and benefits, pricing, and use cases. We'll cover Ringblaze, Chanty, Zoom, ProofHub, Google Docs, Filestage, and Venngage.
This post covers the most important PPC events of 2020 that should inform your 2021 paid strategy, including Google's launch of Discovery Campaigns and GA4; its limitations within reporting, Gmail ads, and text options; Facebook's ad suppression; the iOS update; and developments in LinkedIn, YouTube, and Quora ads.