Kristen McCormick

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in local SEO, copywriting, and conversion optimization, and she finds life to be exponentially more delightful on a bicycle.

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22 Fantastically Free Ways to Promote Your Instagram Account

Simply posting to Instagram is not enough—here are 20 ways to promote your profile without spending a dime.

67+ Free & Meaningful October Marketing Ideas for 2021

Use these 67 free October marketing ideas based on the themes, holidays, and observances of the month to attract more customers, increase brand awareness, and build your community.

Get More Google Reviews With These 16 Tried & True Tactics

Google reviews should be a top priority for your local business. This post covers why they're so important and provides 17 ways to get more Google reviews, plus plenty of examples to help get you started.

How to Find the Right SEO Service for Your Small Business

Understanding SEO is hard enough, let alone finding an agency you can trust. This post equips you with everything you need to know to get the right small business SEO services for your site—including what to look for, questions to ask, and terms to know.

47 Free & Creative September Marketing Ideas for Any Business

Use our list of September causes, holidays, observances, and themes to support your customer engagement, social media posts, local marketing, and brand messaging initiatives.

Google Reduces Visibility in Search Terms Report: What You Need to Know

As of September 2020, Google has reduced visibility in the Google Ads search terms report. This post covers what has changed, how experts are reacting, and actionable suggestions for navigating this unfortunate shift.

100+ Creative Hashtags for Every Day of the Week

Consider this your go-to for coming up with creative, engaging social media posts. Use these daily hashtags to engage and build your audience, express your authenticity, and showcase your products—every day of the week!

10+ Free Ways to Get on the First Page of Google

For those in the business of trying to drive organic traffic, Google is the all-powerful. It crawls the web, determining which pages are the most useful and relevant for its users for virtually any topic. We don’t just trust Google’s results, we rely on them.

12 Ways to Effectively Promote a New Product or Service

Here are twelve tried-and-true ideas on how to promote a new product or service for your business to generate excitement, drive sales, and win new customers.