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Marketing Ideas

What’s a marketer or small business owner without ideas? Our marketing ideas blog posts cover everything from holiday marketing, to creative marketing, to low-budget marketing and much, much more. Get the inspiration you need for your next big, brilliant marketing idea. Then, learn time-honored strategies to go out into the world, execute, and drive results that really matter.

15 Ways to Get More Customers on the Cheap

Need more customers? Of course you do! There are plenty of actionable steps you can take to get more customers even if your marketing budget is small.

3 Ways to Run More Effective Client Meetings

Want to hold better, more productive client meetings? Then follow Maddie Cary's essential tips for more effective, productive meetings that keep clients happy.

3 Ways to Get Inside Your Prospects’ Inboxes with PPC

Most businesses find email to be one of their most effective marketing channels. Here are three clever ways to use PPC to get access to your prospects' email inboxes.

13 Best Marketing Strategies for Small Businesses

As a small business, you are constantly looking for ways to attract business without breaking the bank. Here are our best strategies, digital and off-line, to market your business while ultimately saving you money!

Mary Lister
June 22, 2016 | Marketing Ideas

RLSA for Competitive Markets: A Ridiculously Awesome Way Forward in PPC

AdWords RLSA campaigns in and of themselves won't move the needle, because they tend to steal conversions for your regular search campaigns. However, combined with social ads, they make for a ridiculously awesome way forward in PPC! Learn the full strategy here.

Larry Kim
June 6, 2016 | Marketing Ideas

Easy Guide to Hero Images: How to Look Good & Get the Clicks

Hero images are a huge trend in web design. Find out what a hero image is, where to find great hero images for your site, how exactly to use hero images in your website marketing strategy, and see examples of the best hero images on the internet right now.

Segmentation Strategies for Super-Targeted Email Marketing

We all get too many emails that we don't want. Email marketers, make us feel special! Here are tips for segmentation and super-targeted emails that your subscribers will love.

13 Can’t-Miss Marketing Awards (Complete with Application Deadlines)

Check out this round-up of the very best marketing awards you should be applying to, as well as additional info such as entry fees.

7 Excel Tricks to Make You a Power User

Master the spreadsheet with these Excel tricks to increase productivity and be a more valuable asset to your company.

Why You NEED to Raise Organic CTR’s (And How to Do It)

Is click-through rate (CTR) a ranking factor in Google? We've got data that suggests yes, Google does factor organic CTR into its ranking algorithm -- plus crucial tips on how to raise your Google click-through rates for better organic rankings and SEO.

11 Ways to Drive Growth with 10X Better Marketing Webinars

Of course, webinars are hardly new. Many companies do them and have been for years. But many businesses do webinars incredibly poorly. I'm sure you’ve experienced a terrible webinar first hand – and probably not too long ago.

9 Easy Ways to Improve Your Marketing Resume

Want to land a sweet marketing job? Make sure your marketing resume is good enough to get an interview with these nine tips.

5 Tell-Tale Signs That Your Client Is About to Jump Ship

When things aren’t going so hot with your PPC clients, there are plenty of tell-tale hints. Here are the top five signals that your client is about to jump ship!

Erin Sagin
April 15, 2016 | Marketing Ideas

4 Customer Marketing Strategies that Help Keep Our Clients Happy

The cost of acquiring a new customer is up to 30 times that of keeping an existing one! That's why you need these killer customer marketing strategies to keep clients happy...

Chris McHale
April 15, 2016 | Marketing Ideas

11 Easy Ways to Reduce Your Bounce Rate

Want to reduce your bounce rate? Then check out these 11 easy steps and get ready to watch your bounce rate plummet.

Dan Shewan
April 6, 2016 | Marketing Ideas

5 Ways to Optimize a Small Marketing Budget

Don't have much budget? No problem! You can still make the most of even a small marketing budget if you have smart strategies. Here are five tips to follow.

3 Things We Learned from Last Year’s Biggest PR Stunts

PR stunts can do wonders for your traffic - but how beneficial are they, really? In this guest post, Lillian Podlog of Fractl dives deep into the data behind the biggest PR stunts of 2015.

Guest Author
March 23, 2016 | Marketing Ideas

RankBrain Judgment Day: 4 SEO Strategies You’ll Need to Survive

RankBrain, Google's sophisticated AI system, will change SEO forever. Larry Kim has come back from the future to tell us how we can win the war against the machines and survive SEO Judgment Day.

Larry Kim
March 14, 2016 | Marketing Ideas

3 Free Tools to Help You Understand Your Online Audience

Technology is a massively important tool for growing your company. Here are three services that will help you better understand your audience so you can easily boost sales.

Larry Kim
February 16, 2016 | Marketing Ideas

Cheat Sheet: Bing Ad Extensions

Which BingAds extensions are right for your account? Get a rundown of each extension and how to use it with this nifty cheat sheet.

Erin Sagin
January 27, 2016 | Marketing Ideas

10 Stats That Will Make You Rethink Marketing to Millennials

With their ever-increasing buying power, millennials are one of the biggest emerging opportunities for marketers. Learn what makes this generation tick, then check out our top 10 stats that will revolutionize your approach to marketing to millennials.

Erin Sagin
January 27, 2016 | Marketing Ideas

Can We Please Kill the Whitepaper in B2B PPC?

Using white papers to get leads as part of your B to B marketing strategy? It might be time to rethink that! Here's why, plus 7 types of better B2B offers for lead gen.

Guest Author
January 18, 2016 | Marketing Ideas

5 Tips to Create More Memorable YouTube Ads

Coming up with clever video ideas is challenging—but why reinvent the wheel if you don’t have to? Check out these five, tried and true strategies to create memorable YouTube ads.

Erin Sagin
January 12, 2016 | Marketing Ideas

25 Digital Marketing News Sources You NEED to Be Reading

To say that the digital marketing industry moves rapidly would be a considerable understatement. With everyone moving fast and breaking things, it’s easy to fall behind on the news that really matters. Here are 25 digital marketing news sources you NEED to read.

Dan Shewan
January 5, 2016 | Marketing Ideas

7 Ways to Humanize Your Brand

Do you want your brand to be a faceless, cold, and corporate environment with one dull voice? Of course not! Here's 7 ways to humanize your brand.

Margot Whitney
December 23, 2015 | Marketing Ideas

The WordStream Guide to Product Marketing: Making People Want What You Sell

Product marketing is a complex and multifaceted discipline, but even the smallest businesses can market their products more effectively using these product marketing strategies.

Dan Shewan
December 16, 2015 | Marketing Ideas

23 Brilliant Marketing Quotes You’ll Wish You’d Said

Behold! We put together 23 brilliant marketing quotes (we couldn’t stop at just 19, as some of these were too good not to share) that will help you become a better digital marketer and maybe, just maybe, a better person – and isn’t that what the holiday season is all about?

Dan Shewan
December 9, 2015 | Marketing Ideas